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PMS 7617 C is part of the Pantone Matching System (Pantone PMS), a standard for consistent color reproduction used across branding, display fabrication, and industrial design. The color has a grounded, subdued, and technical appearance, with an understated yet impactful vibe. It conveys seriousness, stability, and warmth in applications where color consistency across materials and vendors is important.

PMS 7617 C appears dark and carries a low light reflectance value (LRV 5.76). The color has a predominantly warm tendency. This color exhibits muted saturation with a brownish-red undertone. PMS 7617 C can display increased depth and subtlety in matte or satin finishes, and may intensify in gloss; finish can noticeably alter its perceived richness. The color has very little visible chromatic vibrancy and sits in the earth tone family.

PMS 7617 C functions well in environments where a deep, reserved, and warm branded appearance is required. It provides stability and visual weight, often supporting primary brand accents or typographic elements. When specifying this color, be aware it can shift noticeably depending on gloss level and lighting—particularly in low light, the brown undertone may dominate. It is important to view a physical Pantone reference and paint sample in the intended finish and substrate. Compared to other deep reds or earthy hues, PMS 7617 C generally reads more neutral-brown and less saturated.

This Pantone PMS color is defined by the Pantone Matching System standard. Evaluate the color using a physical Pantone reference and a real paint sample in the intended lighting and finish. Paint appearance varies by finish and lighting.

- The following examples reflect commonly cited branding associations and are based on publicly referenced design usage; they are illustrative, not exhaustive or exclusive. - PMS 7617 C is frequently associated with signage and environmental graphics for retail, healthcare, and hospitality sectors, cited for its reliability and warmth. - This color is sometimes referenced in design specifications for institutions seeking a sophisticated yet approachable earth tone in branding materials.

Similar colors:
PMS 7622 C – Slightly more chromatic and red, appearing richer and more vivid.

PMS 490 C – Darker and cooler, with a stronger brown undertone and less visible red.

PMS 1817 C – Deeper and closer to black, with reduced warmth and a more muted presence.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 7617 C color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 7617 C color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 7617 C color based on Pantone color publications. The PMS 7617 C color shown on this website are computer video simulations of the PANTONE PMS 7617 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 7617 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 7617 C

What should I know about matching Pantone PMS 7617 C in paint for branding or display projects?

Pantone PMS 7617 C, like other Pantone colors, is defined as a standard color target rather than a specific paint formula. Achieving a visually accurate match in paint requires precise formulation and enhanced quality controls. Appearance may be influenced by application method, finish, and lighting. While MyPerfectColor specializes in matching Pantone standards, all Pantone colors carry some risk of perceptual differences, especially across different materials or finishes. To reduce surprises, always evaluate a painted sample of PMS 7617 C in your chosen format and lighting before finalizing any high-visibility projects.

Why might PMS 7617 C look different on metal, plastic, and wood surfaces?

The color appearance of PMS 7617 C can shift based on the substrate because material absorption, surface texture, and reflectivity influence how the paint looks. For example, a matte wood may show PMS 7617 C as more subdued, while a glossy metal finish might make the color appear deeper or richer. The same Pantone color target, when applied to different substrates, can seem warmer, cooler, lighter, or darker. It is best practice to review a painted sample of PMS 7617 C on the specific material and finish planned for your project to confirm it meets your expectations.

How do I order paint matched to Pantone PMS 7617 C on the MyPerfectColor website?

To order paint in PMS 7617 C, start by selecting the desired product type such as spray paint, paint pens, brush-in-cap bottles, epoxy, urethane, or housepaint. Next, choose your preferred finish or sheen, select the required quantity, and review any additional options for your application. Verify all details to ensure accuracy before completing checkout. For best results in brand environments, evaluate a sample of PMS 7617 C in the intended finish and under the lighting conditions where it will be used.

Where can I find the Safety Data Sheet (SDS) for paint in PMS 7617 C?

The Safety Data Sheet (SDS) for paint matched to PMS 7617 C depends on the paint type, such as spray paint, epoxy, or housepaint, rather than the color itself. To locate the correct SDS, select the specific product in PMS 7617 C and access the SDS library available on the MyPerfectColor website for that product. This ensures you have the relevant safety and handling information for your chosen paint format.

How quickly will I receive my paint matched to Pantone PMS 7617 C?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 7617 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 7617 C for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 7617 C?
Many types of paint are available for Pantone PMS 7617 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 7617 C spray paint made of?

To make spray paint matched to Pantone PMS 7617 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 7617 C?
The Pantone PMS 7617 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 7617 C?
The need for primer for Pantone PMS 7617 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 7617 C to a different color from another paint company?

While MyPerfectColor can provide PMS 7617 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.