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PMS 7593 C is part of the Pantone Matching System (PMS) collection, widely specified for consistent color reproduction in branding, marketing, and display fabrication contexts. The color communicates an earthy, technical, stable, and assertive vibe, balancing strong visual presence with an organic undertone. Its modest reflectance makes it read as solid and substantial in most applications.
PMS 7593 C presents as a deep, medium-dark reddish brown. The LRV (Light Reflectance Value) of 11.37 indicates a distinctly low reflectance—this color appears dark and absorbs most incident light. The color leans warm, exhibiting prominent red and subtle orange-brown undertones. It is moderately saturated, providing noticeable chroma without overt brightness. The underlying warmth can be amplified or subdued depending on adjacent materials and overall lighting conditions. Finish sensitivity is moderate; higher-gloss finishes may slightly intensify both the color’s depth and apparent warmth.
PMS 7593 C is selected for environmental graphics, display elements, and branded components where an earthy but controlled tone is required.
PMS 7593 C performs well when a branded space or product needs a grounded, substantial appearance with warmth. Its low LRV requires attention to adjacent colors and lighting, as it can appear significantly darker in low-light conditions. Surfaces should be primed well, as darker, more saturated Pantone shades may require multiple coats for uniform coverage. Relative to other reds or browns, PMS 7593 C avoids excessive brightness or coolness, maintaining a muted but distinctly warm presentation.
Similar colors:
MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 7593 C color in spray paint and other paints.
MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 7593 C color and produce outstanding results.
MyPerfectColor matches the Pantone PMS 7593 C color based on Pantone color publications. The PMS 7593 C color shown on this website are computer video simulations of the PANTONE PMS 7593 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.
The Pantone PMS 7593 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.
PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone PMS 7593 C provides a standardized color target that enables teams to achieve consistent visual identity across marketing materials, displays, and environments. When you specify PMS 7593 C, you ensure that vendors, fabricators, and installers all work toward the same color goal, reducing interpretation or drift over time. This consistency is critical for maintaining clear brand recognition in environments such as retail, exhibit, and branded spaces.
For PMS 7593 C, large areas require special attention to achieve even coverage and avoid visible patchiness. Use consistent application methods and maintain wet edges to blend sections. Since PMS 7593 C has a low LRV and is moderately saturated, surfaces should be well primed and multiple coats may be needed for uniformity. Plan for enough material to finish large sections without stopping, and always follow the same technique across all surfaces for best results.
The finish you choose for PMS 7593 C can noticeably change its appearance. Higher-gloss finishes may intensify the depth and warmth, making the reddish brown more pronounced and slightly brighter looking. Matte or satin finishes will mute reflections and maintain the earthy, grounded character. Consider the lighting and sightlines for your project, as different finishes will influence how the color is perceived from various angles and in varying conditions.
Ordering PMS 7593 C as a standard Pantone match is appropriate for brand-facing displays, marketing installations, prototypes, and exhibit components where adherence to the Pantone reference is the key goal. It is the right choice when your project requires the visual identity established by PMS 7593 C and brand consistency is most important. For permanent or highly visible installations, or when matching across different substrates, a sample or substrate-specific approval may be advised.
Unfortunately, no.
Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.
The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.
Read more about using Pantone for touch-up.
Learn more about our paint color matching service.
To make spray paint matched to Pantone PMS 7593 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.
While MyPerfectColor can provide PMS 7593 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.