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PMS 7504 C belongs to the Pantone Matching System (PMS) collection, known for its cross-media specification in marketing, environmental graphics, and industrial design. The color has an understated, organic, and utilitarian vibe, with a muted yet substantial presence. It is professional, grounded, and well-suited for palettes where warmth should feel controlled and modern rather than overtly cozy or bright.

PMS 7504 C appears as a mid-to-dark brown with subdued chroma. The color has an LRV of 21.05, making it relatively dark and absorbent to light. The undertone is warm, trending towards beige or taupe with a subtle golden cast. Saturation is moderate, contributing to its earthy and natural appearance rather than boldness. The color’s muted quality helps reduce glare and visual fatigue in large surface applications. Finish selection can influence warmth and richness; gloss enhances depth, while matte increases its understated and utilitarian aspect.

PMS 7504 C is effective where a strong, grounded, and stable visual anchor is needed without overwhelming a composition with brightness or high contrast. It excels in both environmental graphics and product displays where a neutral, earthy, and professional tone is required. Attention should be paid to lighting: under warm lighting, the color’s yellowish undertone is more pronounced, while cool lighting may make it appear more neutral or slightly grayish. Because of its moderate darkness and muted saturation, uniform surface preparation and finish selection are important to avoid patchiness and unexpected shifts in perceived warmth or richness compared to similarly positioned browns or taupes.

Similar colors:

PMS 7502 C: Lighter and more beige, with a more pronounced neutral quality.

PMS 7530 C: Slightly cooler and more gray, less warm than PMS 7504 C.

PMS 4715 C: Warmer and more reddish, providing a stronger chromatic presence.

Pantone® and other Pantone trademarks are the property of Pantone LLC. © Pantone LLC, 2024. Match of Pantone PMS 7504 C is based on color specifications provided by Pantone. Paint and related coatings are individually matched to the official color, provided by Pantone, for color consistency.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 7504 C color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 7504 C color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 7504 C color based on Pantone color publications. The PMS 7504 C color shown on this website are computer video simulations of the PANTONE PMS 7504 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 7504 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 7504 C

How can I ensure consistent results when reordering PMS 7504 C for future brand installations?

For the most consistent appearance when reordering PMS 7504 C, always specify the same product type and sheen as your initial order, and use the same reference target or approval approach. Variations in product type or finish can noticeably affect color, especially for a muted mid-to-dark brown like PMS 7504 C. Sticking to the same parameters and approval process helps maintain visual continuity across all installations or displays.

Should I request a sample of PMS 7504 C before full production for my brand display?

Sampling PMS 7504 C is strongly recommended for high-visibility projects, large installations, or when brand approval is needed. This is especially important if your display will be viewed under unique lighting conditions or applied to unfamiliar substrates, as these factors can impact how the color appears. Sampling lets you confirm that PMS 7504 C meets your visual expectations before committing to production.

Why does it matter that PMS 7504 C is reproduced under Pantone license?

PMS 7504 C is a licensed Pantone standard, meaning it has a specific color definition for use in branding and marketing. MyPerfectColor is authorized to match this color based on official Pantone specifications. Ordering from an authorized source ensures PMS 7504 C is accurately reproduced for brand-critical applications, supporting consistency across different materials and production runs.

How does sheen impact the look of PMS 7504 C in a branded environment?

The sheen you select for PMS 7504 C can significantly affect how the color appears. A glossier finish will make the mid-to-dark brown color appear deeper and slightly richer, while a matte finish will create a more understated, utilitarian look. When choosing sheen, consider the typical lighting, the substrate, and the viewing distance to achieve your intended visual result while keeping brand color representation accurate.

How quickly will I receive my paint matched to Pantone PMS 7504 C?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 7504 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 7504 C for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 7504 C?
Many types of paint are available for Pantone PMS 7504 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 7504 C spray paint made of?

To make spray paint matched to Pantone PMS 7504 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 7504 C?
The Pantone PMS 7504 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 7504 C?
The need for primer for Pantone PMS 7504 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 7504 C to a different color from another paint company?

While MyPerfectColor can provide PMS 7504 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.