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Pantone™ PMS 7496 C
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Pantone® PMS 7496 C. Paint And Spray Paint. MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone Matching System colors in spray paint and other paints.
PMS 7496 C is a standard color from the Pantone Matching System (Pantone PMS). This color is characterized by an earthy, natural, and subdued green appearance, with an overall vibe that is serious, foundational, steady, and visually organic. Its visual profile is especially noted for being both grounded and technical, commonly considered for use where a linked-to-nature, stable presence is needed in branding environments.
PMS 7496 C appears dark to moderately dark, with an LRV of 18.42.
The color has a slight cool tendency, influenced by its green base leaning to the yellow side of green.
PMS 7496 C is moderately saturated, providing strong color presence without appearing vibrant or oversaturated.
This color presents an olive-toned, muted undertone, which contributes to its naturalistic and grounded look.
Finish can notably influence the way PMS 7496 C is perceived, with higher gloss levels slightly increasing the appearance of depth and richness.
PMS 7496 C works effectively in brand environments, displays, and signage where a strong, stable green is needed but without excessive brightness. The moderate darkness means it provides visual weight in layouts and spatial design, while the olive undertone helps it harmonize with wood, metal, or other neutral materials. Care should be taken with lighting, as warm light may amplify the olive undertones, potentially making the color appear more muted than in daylight. This color tends to conceal marks and minor surface inconsistencies better than more chromatic or lighter greens. For larger surfaces or when coverage is critical, ensure even application to avoid uneven appearance, especially in low-gloss finishes.
Similar colors:
- PMS 7744 C – Slightly darker and deeper with a less yellow undertone, resulting in a more forest-like effect.
- PMS 370 C – More muted and with a duller, less saturated appearance, making it feel earthier and less prominent.
- PMS 7495 C – Lighter and warmer, with more pronounced yellowish tones.
- PMS 5535 C – Much darker and cooler, leaning more toward a pine green profile.
Product Data
About Pantone and MyPerfectColor
MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 7496 C color in spray paint and other paints.
MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 7496 C color and produce outstanding results.
MyPerfectColor matches the Pantone PMS 7496 C color based on Pantone color publications. The PMS 7496 C color shown on this website are computer video simulations of the PANTONE PMS 7496 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.
The Pantone PMS 7496 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.
PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Frequently Asked Questions About Pantone™ PMS 7496 C
How can I ensure consistent results when reordering PMS 7496 C paint for future brand applications?
To keep PMS 7496 C results visually consistent across multiple orders, use the same paint product type and sheen for each project or reorder. Always specify PMS 7496 C by code as your color reference, and if your team uses a specific Pantone guide or approval target, continue using that same standard for each order. Differences in product, sheen, or reference can affect how the color appears, especially in branded environments where color matching is critical.
Is matte or gloss a better finish choice for PMS 7496 C in branding and display projects?
The finish you choose for PMS 7496 C directly affects its appearance in branded displays. Gloss finishes boost depth and make the color look more saturated, but may create glare under lighting or in large areas. Matte finishes reduce reflections and help the color look more even, especially when viewed up close, but may slightly mute the green and make it appear less intense. Consider the lighting, viewing distance, and whether a non-glare or high impact look is required for your specific application.
What is the best way to use PMS 7496 C for prototypes or concept models where brand color accuracy matters?
For prototypes and concept models using PMS 7496 C, select a paint format that matches your material and how you need to evaluate the finished look. Spray paint is often chosen for ease and uniform color, but brush-in-cap bottles or paint pens may work for smaller areas. Always compare the painted surface against your PMS 7496 C reference under your intended lighting. Early evaluation and approval help catch differences before final production, supporting accurate visual brand alignment in your project.
How do I achieve a uniform look when applying PMS 7496 C over large areas for brand displays?
To get even color with PMS 7496 C across big surfaces, use consistent application techniques and plan your coats. Apply the paint in controlled, even passes and allow proper drying time between coats. Extra attention is needed with low-gloss or matte finishes, as uneven coverage can stand out more. Checking the work under your display lighting before approval can help ensure you achieve a reliable, professional appearance for branded environments.
How quickly will I receive my paint matched to Pantone PMS 7496 C?
Can I use the Pantone PMS 7496 C for touch up?
Unfortunately, no.
Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.
The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.
Read more about using Pantone for touch-up.
Learn more about our paint color matching service.
How do I buy paint in the Pantone PMS 7496 C?
How much area will one spray can cover? And what is Pantone PMS 7496 C spray paint made of?
To make spray paint matched to Pantone PMS 7496 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.
How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 7496 C?
Do I need a primer for Pantone PMS 7496 C?
How do I convert PMS 7496 C to a different color from another paint company?
While MyPerfectColor can provide PMS 7496 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.