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PMS 7491 C is a standardized Pantone Matching System color widely used in branding, marketing displays, and visual identity projects where color accuracy is critical. It comes from the Pantone PMS collection, recognized for its robust color communication standards across materials. This color conveys an earthy, stable, and restrained vibe, with muted green-yellow character, and can appear pragmatic, natural, and subdued in professional applications.
PMS 7491 C displays a moderately dark appearance, with an LRV of 21.05. The color is fundamentally cool but presents as an olive-toned green, with visible yellow undertones. PMS 7491 C carries moderate chroma, evident in its balanced but subdued saturation. The undertone is notably olive, producing a muted and organic impression. This color displays finish sensitivity; higher sheen may accentuate chroma, while matte finishes subdue yellow-green qualities.
PMS 7491 C is often selected when a stable, organic green is needed to evoke natural themes without excessive vibrancy. It performs well in signage, brand fixtures, and displays where consistent brand appearance is required across multiple substrates. Users should assess the finish and site lighting closely, as both can affect perceived warmth and depth. Compared to more saturated greens, PMS 7491 C maintains a more muted visual profile, avoiding the intensity of brighter or purer shades within the green spectrum.
Similar colors:
PMS 7492 C – Lighter and less muted; appears closer to yellow green with higher brightness.
PMS 7496 C – Slightly darker and more neutral; has less yellow influence, presenting a deeper olive tone.
PMS 7752 C – Warmer and more chromatic; introduces a more pronounced yellow accent.
MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 7491 C color in spray paint and other paints.
MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 7491 C color and produce outstanding results.
MyPerfectColor matches the Pantone PMS 7491 C color based on Pantone color publications. The PMS 7491 C color shown on this website are computer video simulations of the PANTONE PMS 7491 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.
The Pantone PMS 7491 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.
PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

When specifying PMS 7491 C for pop-ups or retail installs, evaluate the durability of your selected paint product, as heavy traffic or physical wear may require a tougher coating. Always review the lighting at your installation site, since PMS 7491 C can appear warmer or cooler depending on the environment. Sampling the color on your actual substrate and viewing under real lighting is highly recommended before committing to large-scale painting, as finish and surroundings affect perceived color accuracy.
Ordering a standard Pantone PMS match for PMS 7491 C is appropriate for marketing displays, temporary brand experiences, signage, exhibit pieces, or prototypes where the Pantone reference is the official brand target. This approach is recommended when you need consistent color representation across surfaces, but do not require substrate-specific approval or long-term, fixed installations. For permanent or high-visibility retail spaces, previewing the color on the actual material under site lighting is advised prior to full production.
Sheen selection can have a noticeable impact on PMS 7491 C. Higher sheen finishes (such as gloss) will make the olive green color appear brighter and the chroma more pronounced, while matte finishes will mute the yellow-green character, making the color seem more subdued. Decide on a sheen based on your viewing distance, lighting, substrate type, and desired visual effect. Sampling both your intended sheen and substrate is recommended to confirm you achieve the intended brand look.
PMS 7491 C is a moderately dark and muted olive green. While it generally covers better than many highly saturated or bright colors, full hide may still require multiple coats, particularly over contrasting substrates or when using lower-solids paint. Properly priming the substrate and testing application on a small area is recommended for brand projects to ensure uniform results. Always plan for more than one coat in high-visibility applications where color consistency is critical.
Unfortunately, no.
Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.
The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.
Read more about using Pantone for touch-up.
Learn more about our paint color matching service.
To make spray paint matched to Pantone PMS 7491 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.
While MyPerfectColor can provide PMS 7491 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.