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PMS 7474 C is part of the Pantone Matching System (Pantone PMS) collection, used globally as a standardized color reference in brand, marketing, and display environments. Visually, this color projects a deep, technical, and modern character. It is perceived as cool, assertive, and vivid, supporting clear visual communication in design and identity systems.

PMS 7474 C appears as a dark blue-green, with an LRV of 13.84 indicating a low light reflectance and pronounced depth. The color exhibits a notably cool hue, trending closer to blue than green. PMS 7474 C delivers moderate to high saturation, giving it strong chromatic presence. It generally carries a neutral to slightly teal undertone in most lighting situations. The color's visual strength can shift with different paint finishes; glossier sheens may emphasize vibrancy while matt finishes can mute its depth.

PMS 7474 C performs effectively as an accent or primary color where a deep, saturated blue-green is needed to reinforce brand identity. Evaluate it in the intended lighting, as the color can appear cooler or deeper depending on environmental conditions. Darker, highly saturated hues such as PMS 7474 C may require additional coats for uniform coverage, especially in lighter or high-contrast installations. Color appearance will also shift with finish selection; test samples on the target material and finish to confirm suitability.

Similar colors:

PMS 7472 C – Slightly lighter and softer, with more visible teal notes.

PMS 7475 C – Marginally darker and less chromatic, presenting a more muted slate blue-green.

PMS 3155 C – Bluer and cooler, without the green-leaning undertone of PMS 7474 C.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 7474 C color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 7474 C color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 7474 C color based on Pantone color publications. The PMS 7474 C color shown on this website are computer video simulations of the PANTONE PMS 7474 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 7474 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 7474 C

How can lighting affect the appearance of Pantone PMS 7474 C in my project?

The perceived color of Pantone PMS 7474 C can change significantly under different lighting sources. Cool or warm lighting, and natural or artificial environments, may cause PMS 7474 C to look more blue, green, or muted. For the most reliable results, view and evaluate samples of PMS 7474 C in the actual lighting and conditions where the finished piece will be seen. This helps ensure brand alignment and avoids surprises after installation.

Will PMS 7474 C paint look exactly like the PMS book standard?

The PMS 7474 C color in a Pantone book is a reference target, not a paint or material swatch. Matching this color in paint can produce visible differences due to sheen, substrate, and coating system. Painted samples may appear glossier, flatter, lighter, or darker than the swatch in the Pantone guide. For projects that require close alignment with Pantone PMS 7474 C, test your intended paint and finish on the actual substrate and confirm appearance under real project conditions.

What should I consider when coating metal or powder-coated parts to match PMS 7474 C?

To achieve reliable results when painting metal or powder-coated parts in PMS 7474 C, surface preparation is critical. Clean, degloss, and lightly scuff the existing finish to promote adhesion. Variations in underlying coatings, existing gloss, or metallic substrates can alter the final appearance of PMS 7474 C. Evaluate a sample panel before full production to confirm color and finish meet your brand requirements.

When is using a primer recommended before applying PMS 7474 C for branding projects?

Using a primer beneath PMS 7474 C can improve adhesion and even color coverage, especially on bare metal, plastic, or dissimilar substrates. Primer may also help achieve the target color uniformity, particularly with this deep, saturated hue. The decision to use a primer depends on your substrate and exposure conditions; check the compatibility of your chosen paint system and refer to primer guidance for your specific project type.

How quickly will I receive my paint matched to Pantone PMS 7474 C?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 7474 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 7474 C for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 7474 C?
Many types of paint are available for Pantone PMS 7474 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 7474 C spray paint made of?

To make spray paint matched to Pantone PMS 7474 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 7474 C?
The Pantone PMS 7474 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 7474 C?
The need for primer for Pantone PMS 7474 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 7474 C to a different color from another paint company?

While MyPerfectColor can provide PMS 7474 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.