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PMS 7413 C, drawn from the Pantone PMS (Pantone Matching System) collection, is widely referenced in professional design and production contexts where standardized color matching is critical for brand implementation. This color delivers a bold, warm, and highly saturated vibe, with an assertive visual character often described as dynamic, energetic, and distinctive. Its appearance is notably strong under a range of lighting conditions and performs well as a statement color in branded environments or displays.
PMS 7413 C presents as a medium-dark color, with lightness approximately corresponding to a low mid-range value. The color exhibits a clearly warm tendency, anchored in the orange-yellow region. PMS 7413 C is highly saturated, showing vivid chromatic intensity. The undertone is predominantly orange with subtle amber qualities, free of obvious neutral or cool inflections. This color can exhibit noticeable finish sensitivity; gloss finishes may intensify saturation, while matte surfaces can slightly mute perceived vibrancy.
PMS 7413 C is operationally effective where brand visibility and immediate visual impact are priorities, such as in retail displays, pop-up activations, or marketing environments. To ensure accurate color delivery, it is advised to confirm final appearance using both a Pantone physical reference and a finished paint sample under intended project lighting. Users should anticipate some variation in vibrancy based on surface texture, paint finish, and lighting type; highly saturated oranges like PMS 7413 C may require careful substrate preparation and multiple coats to achieve uniform, opaque coverage compared to less saturated colors.
Similar colors:
PMS 715 C—Appears lighter and slightly more yellow, resulting in a less robust visual weight.
PMS 151 C—Shows a higher chroma and lighter appearance, lending a more vivid and less muted effect.
PMS 158 C—Is similar in hue but a step darker and redder, producing a deeper and slightly less saturated orange.
Pantone® and other Pantone trademarks are the property of Pantone LLC. © Pantone LLC, 2024. The colors shown on this page are as close as possible to the actual color standard. Use a Pantone Color Formula Guide for accurate color.
MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 7413 C color in spray paint and other paints.
MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 7413 C color and produce outstanding results.
MyPerfectColor matches the Pantone PMS 7413 C color based on Pantone color publications. The PMS 7413 C color shown on this website are computer video simulations of the PANTONE PMS 7413 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.
The Pantone PMS 7413 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.
PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

To avoid ordering errors, always specify the exact Pantone code, which for this color is PMS 7413 C. The code includes the number and the suffix (such as 'C' for Coated), and this full identifier defines the specific color target. The code is what manufacturing and design teams use to communicate exact color standards across vendors and materials. The 'name' is just a reference to the code and may not be unique enough for accurate ordering. Always use 'PMS 7413 C' and double-check any suffix to match your brand standard or project documentation.
Coverage for a spray can of PMS 7413 C depends on the format, surface type, and how many coats your project requires. A standard 11-ounce spray can typically covers about 20 square feet per coat on smooth, primed surfaces. Highly saturated colors like PMS 7413 C may require two or more coats for full vibrancy and opacity, especially on porous or contrasting substrates. When estimating quantity, factor in the number of coats, surface texture, and any absorption or overspray. For best results, round up to allow for test spraying and uniform coverage.
For best repeatability with PMS 7413 C, use the same paint type and sheen as your original batch, and always reference the same Pantone code and suffix. Batch to batch, slight differences may occur due to manufacturing or environmental factors. Confirm final color with a Pantone physical guide and sample under your installation lighting. For critical projects, retain a reference panel or approved sample from your initial order to check future batches before installation. Avoid changing product types or finishes between orders as this can affect perceived color and vibrancy.
Sheen significantly affects how PMS 7413 C looks in a finished installation. Gloss or semi-gloss finishes tend to intensify saturation and brighten the color, while matte or flat finishes can make it appear more subdued or muted. For high brand impact at a distance, a glossier sheen may amplify visibility. For environments prone to glare or requiring subtlety, a lower sheen may be more suitable. Always test a sample panel in your actual lighting and view it from intended distances to confirm the effect meets brand goals before committing to a finish.
Unfortunately, no.
Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.
The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.
Read more about using Pantone for touch-up.
Learn more about our paint color matching service.
To make spray paint matched to Pantone PMS 7413 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.
While MyPerfectColor can provide PMS 7413 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.