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Pantone™ PMS 7412 C
Actual color may vary from on-screen representation. Please view a physical color swatch or material sample to confirm your color choice prior to purchase.
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PMS 7412 C is part of the Pantone PMS system, widely used in branding and specification work. The color communicates a grounded, energetic, and approachable feel. It presents an autumnal, technical, and assertive look, suitable for brand and marketing applications where a robust orange is needed. With a lower LRV of 28.12, this color presents as moderately dark and saturated, creating noticeable visual emphasis without being neon-like.
PMS 7412 C appears as a medium-dark orange, with a moderately low light reflectance value (LRV 28.12). The color exhibits a warm tendency, with no coolness in its undertone. PMS 7412 C has high chroma, resulting in strong, noticeably saturated visual impact. The undertone leans earthy, providing an orange with a brownish, natural quality rather than a citrus or neon appearance. This color may demonstrate increased richness or warmth depending on the selected finish; matte finishes will mute the perceived chroma, while gloss will amplify saturation.
PMS 7412 C works well for applications requiring bold, warm visuals without veering into aggressive brightness. It is often selected for brand displays and visual identities where a grounded yet noticeable orange is specified. The color’s moderate darkness can help minimize issues with dirt pickup on surfaces, but as with all saturated oranges, expect potentially lower hide and plan for thorough priming and multiple coats, especially over light or contrasting substrates. Color appearance may shift under different lighting conditions, and finish selection will meaningfully affect the perceived depth and vividness.
This Pantone PMS color is defined by the Pantone Matching System standard. Evaluate the color using a physical Pantone reference and a real paint sample in the intended lighting and finish. Paint appearance varies by finish and lighting.
- The following examples reflect commonly cited branding associations and are based on publicly referenced design usage; they are illustrative, not exhaustive or exclusive. - PMS 7412 C is frequently cited in branding literature as used by food and beverage brands seeking a natural, pumpkin- or squash-inspired tone in packaging and displays. - This color is often referenced for use in the agriculture and outdoor sectors for equipment or signage needing visibility without pure safety orange intensity.
Similar colors:
PMS 158 C is more vivid and slightly lighter, with a cleaner, less earthy orange impression.
PMS 722 C is less saturated and more neutral, with a stronger brown undertone and reduced chroma.
PMS 144 C is warmer and brighter, with higher apparent lightness and a more golden-orange appearance.
Product Data
About Pantone and MyPerfectColor
MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 7412 C color in spray paint and other paints.
MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 7412 C color and produce outstanding results.
MyPerfectColor matches the Pantone PMS 7412 C color based on Pantone color publications. The PMS 7412 C color shown on this website are computer video simulations of the PANTONE PMS 7412 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.
The Pantone PMS 7412 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.
PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.
Frequently Asked Questions About Pantone™ PMS 7412 C
How does surface texture affect the appearance of PMS 7412 C?
The texture of your surface can change how PMS 7412 C looks once applied. Smooth surfaces tend to reflect light more evenly, making the color appear brighter and more saturated. Textured or matte surfaces create small shadows and reduce reflectivity, which can make PMS 7412 C seem slightly darker or muted. For the most consistent brand result, test the color on your actual substrate and finish in the intended lighting before committing to a large application.
Are PMS 7412 C paint products returnable if I order the wrong type or finish?
Paint products matched to PMS 7412 C are custom made to order and are not eligible for return or exchange if you select the wrong product type, finish, or quantity. It is important to confirm your selection of paint type and sheen before ordering. If exact appearance is critical, consider sampling PMS 7412 C in your chosen material and finish before committing to a full order.
What should I consider when using PMS 7412 C in a pop-up or retail environment?
When specifying PMS 7412 C for pop-ups or retail, factor in the durability and finish your project needs. Lighting can significantly alter how PMS 7412 C appears, so evaluate samples in the actual installation setting and light conditions. Choose product formats that suit your substrate and traffic demands, and always sample before large-scale application to confirm the appearance meets your brand expectations.
Does PMS 7412 C require special undercoats or extra coats for full coverage?
PMS 7412 C is a moderately dark, saturated orange and may have lower hide, especially over light or contrasting surfaces. For best coverage and uniformity, use a recommended undercoat or primer and be prepared to apply multiple coats. Planning for proper undercoating and thorough application helps ensure consistent, brand-accurate results for PMS 7412 C.
How quickly will I receive my paint matched to Pantone PMS 7412 C?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 7412 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 7412 C for touch up?
Unfortunately, no.
Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.
The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.
Read more about using Pantone for touch-up.
Learn more about our paint color matching service.
How do I buy paint in the Pantone PMS 7412 C?
Many types of paint are available for Pantone PMS 7412 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 7412 C spray paint made of?
To make spray paint matched to Pantone PMS 7412 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.
How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 7412 C?
The Pantone PMS 7412 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 7412 C?
The need for primer for Pantone PMS 7412 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 7412 C to a different color from another paint company?
While MyPerfectColor can provide PMS 7412 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.
Color details
LRV: 30.35%
Color properties
Color Type:
Standard
Hide:
Standard
Match Source:
Brochure/swatch book
Match Type:
Physical match
Textured:
No
Source on hand:
Yes
Color Category:
Standard
