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Actual color may vary from on-screen representation. Please view a physical color swatch or material sample to confirm your color choice prior to purchase.
70% of Orders Ship within 3 Business Days.
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PMS 7404 C from the Pantone PMS system is a strong, boldly saturated yellow often described as energetic, attention-grabbing, and modern, with a distinctly clean and technical vibe. This color maintains a luminous and striking appearance, making it well-suited for applications where clear visual distinction is required in marketing, signage, and display fabrication contexts.
PMS 7404 C exhibits a light appearance, with a relatively high light reflectance value (LRV 66.01). The color has a warm tendency typical of yellows near the green–yellow axis. The chroma is highly saturated, resulting in an intense and vivid feel. PMS 7404 C presents a clear yellow undertone with minimal influence from reds or oranges. The color is sensitive to finish selection; gloss and lighting can significantly affect its perceived vibrancy and coverage.
PMS 7404 C is operationally effective in environments seeking high visibility and energetic impact, such as branded retail displays or event graphics. It is important to evaluate the color under intended lighting and finish, as both gloss and matte surfaces can alter its visual strength. As with many highly saturated yellows, coverage may require multiple coats, and uniform substrate color is important to achieve target appearance and avoid undersaturation or unintended undertones.
Similar colors:
PMS 102 C – A lighter, less saturated yellow, appearing softer.
PMS 123 C – A darker and slightly more neutral yellow, producing a more subdued effect.
PMS 116 C – Richer and deeper, with a stronger orange cast than PMS 7404 C.
MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 7404 C color in spray paint and other paints.
MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 7404 C color and produce outstanding results.
MyPerfectColor matches the Pantone PMS 7404 C color based on Pantone color publications. The PMS 7404 C color shown on this website are computer video simulations of the PANTONE PMS 7404 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.
The Pantone PMS 7404 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.
PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Yes, the finish you choose for PMS 7404 C will influence its appearance. Glossy finishes can make this saturated yellow look brighter and more vivid, while matte finishes may cause the color to appear softer or less intense. If you compare gloss and matte versions side by side, they may look like different colors even though both are matched to PMS 7404 C. Always evaluate samples in your selected finish and under your typical lighting to confirm the color meets your expectations.
Ordering a standard match to PMS 7404 C is appropriate for marketing, display, and prototype projects where the Pantone reference is your approved color target. This covers most brand-facing signage, event graphics, and fabricated display elements where visual accuracy to the Pantone standard matters more than matching an existing painted surface. For these uses, specifying PMS 7404 C helps support brand consistency across materials and vendors.
PMS 7404 C is often specified as a required color standard for custom signage, retail displays, and exhibit components. Using the Pantone reference guides fabricators and vendors to produce visibly consistent results across multiple parts and materials. For best results, request color samples on your exact substrate and finish, since lighting and surface characteristics can affect the perceived color of PMS 7404 C in the final installation.
PMS 7404 C can be ordered in several paint and coating formats such as custom spray paint, paint pens, and brush-in-cap bottles. The best choice depends on your application, project size, and required surface type. For branding and display projects, spray paint is suitable for smooth, even coverage over larger areas, while paint pens or bottles are practical for small items or detailing. Always confirm that your selected format meets your application and durability requirements.
Unfortunately, no.
Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.
The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.
Read more about using Pantone for touch-up.
Learn more about our paint color matching service.
To make spray paint matched to Pantone PMS 7404 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.
While MyPerfectColor can provide PMS 7404 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.