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PMS 123 C is part of the Pantone PMS system, serving as a standard for designers and manufacturers specifying vivid, recognizable color targets. PMS 123 C presents a visually impactful, energetic yellow with a clean, high-visibility vibe. It is frequently chosen for its strong presence, clarity, and ability to capture attention in branding, display, and marketing contexts.

PMS 123 C appears as a bright medium-to-light yellow. The color exhibits a warm undertone, contributing to its inviting, highly readable appearance. PMS 123 C maintains high saturation, resulting in a bold, intense chromatic effect. Undertones remain consistent across various lighting conditions, but the shade may shift slightly toward orange-yellow under warm lighting. The color’s LRV (64.07) indicates strong reflectivity and visual lightness. PMS 123 C can be notably sensitive to finish: higher gloss finishes increase perceived vibrancy, while matte finishes may subdue chroma. PMS 123 C may show some translucence—multiple coats or a suitable primer may be required to achieve full opacity, especially over dark substrates.

PMS 123 C is often used in branding guidelines for consumer packaging, sports graphics, and retail communications. The color is frequently employed in wayfinding systems and environments that require urgent visibility. PMS 123 C is commonly specified for trade show graphics and temporary installations to attract attention under dynamic lighting.

PMS 123 C works well in projects that require visual prominence, brand recognition, or clear communication in both print and painted applications. When specifying this color, it is important to prepare surfaces thoroughly and consider a white or light-colored primer to achieve full brightness. Highly chromatic yellows such as PMS 123 C are susceptible to metamerism, meaning perceived color can shift under different light sources or finishes. Designers should evaluate both physical Pantone samples and sprayed-out paint tests in the actual project environment to confirm acceptability.

This Pantone PMS color is defined by the Pantone Matching System standard. Evaluate the color using a physical Pantone reference and a real paint sample in the intended lighting and finish. Paint appearance varies by finish and lighting.

- The following examples reflect commonly cited branding associations and are based on publicly referenced design usage; they are illustrative, not exhaustive or exclusive. - PMS 123 C is widely cited as a core yellow in the branding palette of major brands such as McDonald's (not for the arches, but supporting brand material), IKEA (secondary and promotional graphics), and several global quick-service restaurant and snack brands. - The color is commonly referenced in sports branding literature as an accent or uniform color for collegiate and professional teams prioritizing visibility and energy. - PMS 123 C is frequently associated with event signage and displays at high-traffic conventions and sports facilities due to its high impact and legibility.

Similar colors:

PMS 122 C: Lighter and slightly more pastel, resulting in less visual weight and saturation.

PMS 124 C: Darker and more orange-toned, providing a richer, earthier impression.

PMS 7548 C: Deeper and slightly warmer, increasing the orange content and depth.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 123 C color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 123 C color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 123 C color based on Pantone color publications. The PMS 123 C color shown on this website are computer video simulations of the PANTONE PMS 123 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 123 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 123 C

Can I use Pantone PMS 123 C as a touch-up color for an existing painted surface?

Pantone PMS 123 C is not recommended for touch-up applications on existing products or finishes. The Pantone PMS system defines color but does not specify finish, sheen, substrate, or environmental aging. Using PMS 123 C as a touch-up target may lead to visible differences because the original coating's gloss, texture, and exposure conditions are not controlled by the Pantone standard. For touch-ups or repairs, color matching should start with a sample from the existing surface, not just the PMS code.

What surface preparation is recommended before applying PMS 123 C paint?

To achieve the best results with PMS 123 C, start by cleaning the surface thoroughly to remove dust, grease, and any particulate matter. Lightly scuff glossy or slick surfaces to promote adhesion. Make sure the surface is dry before painting. For highly chromatic yellows like PMS 123 C, applying a white or light-colored primer is strongly recommended, especially over dark or uneven substrates, to achieve the intended brightness. Always test a small area first to confirm appearance and adhesion.

Why does it matter that PMS 123 C is reproduced by an authorized Pantone licensee?

Pantone PMS 123 C is a licensed color standard, meaning it is defined and controlled by Pantone for consistency across materials and production runs. When PMS 123 C is reproduced by an authorized licensee, you gain confidence that the paint matches the true Pantone color target, supporting reliable brand and visual outcomes. Unauthorized reproductions may not meet Pantone's requirements for accuracy or consistency, which can affect brand presentation in displays, marketing, and fabrication projects.

How should I apply spray paint matched to PMS 123 C for the best finish?

For the best results with PMS 123 C spray paint, apply several thin coats rather than one thick coat. Allow each coat to become tack-free before applying the next layer. This approach improves color uniformity, coverage, and surface appearance, especially for vivid colors like PMS 123 C. Be patient with drying time between coats, and avoid overloading the surface to minimize runs or uneven finish. Always test the paint in your specific environment before full application.

How quickly will I receive my paint matched to Pantone PMS 123 C?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 123 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 123 C for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 123 C?
Many types of paint are available for Pantone PMS 123 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 123 C spray paint made of?

To make spray paint matched to Pantone PMS 123 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 123 C?
The Pantone PMS 123 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 123 C?
The need for primer for Pantone PMS 123 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 123 C to a different color from another paint company?

While MyPerfectColor can provide PMS 123 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.