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Pantone® PMS 7401 C is part of the Pantone PMS (Pantone Matching System) collection, a widely referenced standard for brand and design applications. The color conveys a light, approachable, and modern vibe, with a tendency toward warmth and a subtle saturation level. It presents as a muted yellow with understated brightness, suitable for situations requiring a gentle yet visually recognizable hue without strong chromaticity.

PMS 7401 C appears light in value, with an LRV of 78.48, indicating high reflectance. The color has a warm tendency, driven by its yellow undertone. The saturation level is moderate, avoiding both vividness and dullness. This color includes a soft yellow-beige undertone, giving it an approachable appearance. The color is relatively insensitive to finish but may appear even lighter in higher-gloss applications.

PMS 7401 C works well in environments aiming for warmth and subtlety, such as retail, hospitality, or brand contexts that favor an inviting palette. Evaluate this color under intended lighting, as ambient conditions can influence the perceived warmth. While coverage is generally good due to its moderate saturation, ensure uniform priming and surface preparation to prevent base color influence. Relative to more vivid yellows, PMS 7401 C is less likely to produce glare and reads as approachable rather than bold.

Similar colors:
PMS 7402 C – Similar but slightly lighter and more muted, appearing softer.

PMS 1205 C – Warmer and more yellow, with a slightly more chromatic, cheerful appearance.

PMS 7499 C – Lighter and more neutral, with less apparent yellow warmth.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 7401 C color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 7401 C color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 7401 C color based on Pantone color publications. The PMS 7401 C color shown on this website are computer video simulations of the PANTONE PMS 7401 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 7401 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 7401 C

How should I compare PMS 7401 C samples for brand approval?

For best results when approving PMS 7401 C, evaluate color samples under consistent lighting conditions and on the same substrate you plan to use for your project. Make sure coatings are fully dry and cured before comparing, as wet or partially cured paint can appear different. Give special attention to gloss and surface texture, since these can affect how PMS 7401 C is perceived. Consistent application and viewing conditions will help ensure accurate brand decisions.

What should I know before ordering PMS 7401 C paint as it relates to returns and order changes?

PMS 7401 C paint is custom made to order to closely match the Pantone target. Carefully select the format, sheen, and quantity, as custom-ordered paint is generally not returnable or exchangeable once made. If you are uncertain, ordering a sample first is a practical step. Review your requirements and project approval process before placing your full order to avoid unnecessary risk and delays.

What is important when using PMS 7401 C for pop-ups or retail brand environments?

When applying PMS 7401 C in pop-up or retail settings, prioritize durability and evaluate the color under the actual lighting conditions of the installation. Sampling on your project substrate is recommended to check for coverage and true appearance before large-scale work. Consider the environment''s wear and cleaning needs to choose the right product format and sheen for PMS 7401 C, as finish and lighting can noticeably shift the perceived color.

What application technique is best for achieving an even finish with PMS 7401 C spray paint?

To achieve an even and clean finish with PMS 7401 C spray paint, use multiple thin coats rather than one heavy application. Allow each coat to set and begin to dry before applying the next, which helps prevent runs and uneven color. This approach gives improved coverage and a more consistent appearance, especially important when working to achieve accurate representation of PMS 7401 C for brand and display projects.

How quickly will I receive my paint matched to Pantone PMS 7401 C?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 7401 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 7401 C for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 7401 C?
Many types of paint are available for Pantone PMS 7401 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 7401 C spray paint made of?

To make spray paint matched to Pantone PMS 7401 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 7401 C?
The Pantone PMS 7401 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 7401 C?
The need for primer for Pantone PMS 7401 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 7401 C to a different color from another paint company?

While MyPerfectColor can provide PMS 7401 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.