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PMS 874 C

A rich metallic gold tone widely referenced for its distinctive appearance in branding, signage, and specialized display applications.

Color summary

PMS 874 C from the Pantone PMS system is a metallic gold with a muted, brassy quality and a low to moderate reflectance. This color is perceived as sophisticated, stable, and substantial, with an effect that is both decorative and authoritative. The color demonstrates a restrained vibrancy due to its metallic finish, lending it a professional and technical vibe. Its presence evokes reliability and established tradition, making it functionally useful where a metallic accent of controlled warmth is prioritized.

Color characteristics

- PMS 874 C appears dark for a metallic gold, with an LRV of 17.59, indicating a moderately low light reflectance. - The color has a warm tendency, presenting a golden-bronze appearance characteristic of metallics with a muted yellow base. - PMS 874 C exhibits medium chroma for a metallic color, balancing saturation with subtlety in its metallic sheen. - The undertone is brass-like, with a soft yellow-brown cast that reads as neither aggressively yellow nor overtly coppery. - This color is highly sensitive to finish and application method; the metallic effect will be reduced or altered if applied as a matte or flat coating, and surface smoothness will significantly impact appearance.

Common uses

- PMS 874 C is frequently specified in branding systems for printed metallic accents on packaging, luxury goods, and stationery. - The color is commonly used for signage, awards, plaques, and environmental graphics requiring a metallic gold effect with controlled reflectance.

Practical application

PMS 874 C works especially well where a metallic gold with a muted, brassy quality is required, such as for logos, display fabrication, or branded graphics with metallic print effects. Careful surface preparation is essential to maintain the metallic appearance and avoid uneven reflectance. Lighting should be evaluated, as highlights and perceived warmth may shift under different conditions. PMS 874 C appears darker and less chromatic than some other metallic golds; it maintains visual impact without being overly flashy, but may require particular attention to finish and substrate for full effect.

Similar colors:
PMS 872 C — Slightly darker and more bronze relative to PMS 874 C, providing a deeper metallic effect.

PMS 875 C — Warmer with more red undertone, resulting in a more coppery metallic appearance.

PMS 871 C — Lighter and more yellow in cast than PMS 874 C, offering a brighter, more vibrant metallic gold.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 874 C color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 874 C color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 874 C color based on Pantone color publications. The PMS 874 C color shown on this website are computer video simulations of the PANTONE PMS 874 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 874 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 874 C

What are best practices for comparing PMS 874 C paint samples for approval?

When evaluating PMS 874 C paint samples, use the same lighting conditions on all samples, as metallic golds can appear different depending on the light source and intensity. Compare samples on the same substrate or material for reliable results, since surface texture and color can shift based on what is painted. Allow all finishes to fully dry and cure before judging the metallic effect and color match. Visual approval is most accurate when these factors are controlled throughout the review process.

How do I find the Safety Data Sheet (SDS) for PMS 874 C paint?

The Safety Data Sheet (SDS) for PMS 874 C paint is linked to the specific product type, such as spray paint or housepaint, not the Pantone color itself. To obtain the correct SDS, choose your product format and access the SDS library for that product. This ensures you get safety, handling, and compliance information for the exact paint you are using.

What surface preparation is needed before applying PMS 874 C Pantone matched paint?

For the best results with PMS 874 C, start by cleaning the surface to remove dust, grease, or residues. Degrease if necessary and lightly scuff glossy or very smooth surfaces to help with adhesion. Always test a small area to confirm that the finish and adhesion are as expected before proceeding with full application. These steps help achieve a smooth, consistent metallic effect and reduce the risk of uneven coverage.

Do I need extra coats of paint to achieve full coverage with PMS 874 C?

PMS 874 C is a metallic gold with moderate saturation and a muted finish, which can require careful application to achieve uniform appearance and full coverage. Highly metallic colors often benefit from additional coats, especially if applied over dark or uneven surfaces. Plan for at least two coats for best coverage, checking each layer for consistency to ensure the intended metallic effect is achieved.

How quickly will I receive my paint matched to Pantone PMS 874 C?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 874 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 874 C for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 874 C?
Many types of paint are available for Pantone PMS 874 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 874 C spray paint made of?

To make spray paint matched to Pantone PMS 874 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 874 C?
The Pantone PMS 874 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 874 C?
The need for primer for Pantone PMS 874 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 874 C to a different color from another paint company?

While MyPerfectColor can provide PMS 874 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.