Pantone™ PMS 713 C

Actual color may vary from on-screen representation. Please view a physical color swatch or material sample to confirm your color choice prior to purchase.

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PMS 713 C, from the Pantone PMS collection, is viewed as a soft, approachable, and subtly warm color with a moderate lightness. The vibe is practical, clean, professional, and understated, supporting environments that require visual clarity and subtle distinction without overt saturation or harsh contrast.

- PMS 713 C appears light, with an LRV of 62.16 indicating moderate reflectance suitable for visually open or well-lit spaces. - The color exhibits a warm tendency, with its hue orienting toward the yellow spectrum. - Saturation is moderate, offering a perceptible but not overpowering color presence. - PMS 713 C presents a gentle yellow undertone that can read differently depending on surrounding colors and lighting. - The color’s appearance is sensitive to finish; in higher gloss, its warmth and slight chromatic content can become more prominent.

PMS 713 C works well where a restrained, slightly warm shade is needed to convey clarity, approachability, or a sense of cleanliness without strong color bias. It is appropriate for branded environments, display components, and marketing installations where overly vivid colors may be undesirable. For best results, assess this color next to adjacent branding elements and test under the lighting conditions of the installation site. PMS 713 C can shift noticeably under varied lighting or depending on finish; sample on actual materials when matching to other substrates. Coverage is typically reliable, but the moderate chroma may require attention to priming, especially over contrasting backgrounds.

Similar colors:
PMS 7499 C: Lighter and less saturated, offering a near-white appearance with a more neutral character.

PMS 1205 C: Warmer and slightly deeper, displaying a more emphasized yellow aspect.

PMS 7506 C: Darker and more muted, leaning toward beige with a subtle earthy undertone.

Product Data

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About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 713 C color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 713 C color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 713 C color based on Pantone color publications. The PMS 713 C color shown on this website are computer video simulations of the PANTONE PMS 713 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 713 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Frequently Asked Questions About Pantone™ PMS 713 C

What safety and VOC considerations apply when using paint products matched to Pantone PMS 713 C?

Safety and VOC requirements for PMS 713 C depend on the specific product and format you select, such as spray paint or house paint. Always review the Safety Data Sheet (SDS) provided for your chosen product and follow ventilation, protective equipment, and handling recommendations. If you are working in enclosed spaces or on brand restricted projects, confirm that the product meets your organization's VOC and safety standards.

How should I plan for coverage and undercoating when painting with Pantone PMS 713 C?

PMS 713 C is a moderately light and warm Pantone color. For best visual uniformity and brand consistency, especially over dark or highly contrasting substrates, it is recommended to use a suitable primer or undercoat and expect more than one coat for full coverage. This approach helps achieve the color's intended appearance and minimizes the risk of show-through from the underlying material.

Does it matter if my brand document specifies Pantone PMS 713 C, or a different PMS 713 suffix?

Yes, it is important to match exactly to the Pantone code and suffix, such as PMS 713 C, indicated by your brand standards. Pantone PMS codes may include suffixes like C, U, or CP, each representing a different reference. Confirm that you are ordering paint matched to the correct PMS 713 standard for your intended application to ensure brand alignment.

What should I consider when applying PMS 713 C to metal or powder coated parts?

If using PMS 713 C on metal or powder coated substrates, thorough cleaning and careful surface preparation are critical. Scuffing or abrading glossy or powder coated surfaces can help the new coating adhere and achieve a more consistent appearance. Existing coatings and the level of gloss can influence how Pantone PMS 713 C is perceived, so testing the color on a sample of your substrate under site lighting is recommended before full production.

How quickly will I receive my paint matched to Pantone PMS 713 C?

All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 713 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.

Can I use the Pantone PMS 713 C for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 713 C?

Many types of paint are available for Pantone PMS 713 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.

How much area will one spray can cover? And what is Pantone PMS 713 C spray paint made of?

To make spray paint matched to Pantone PMS 713 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 713 C?

The Pantone PMS 713 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.

Do I need a primer for Pantone PMS 713 C?

The need for primer for Pantone PMS 713 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.

How do I convert PMS 713 C to a different color from another paint company?

While MyPerfectColor can provide PMS 713 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.