Pantone™ PMS 701 C

Pantone PMS 701 C is frequently chosen for fabricated signs, displays, and exhibit components because it is a consistent, standard color reference widely recognized by brand, marketing, and fabrication teams. Specifying PMS 701 C ensures that vendors and fabricators can align on a precise color target, which is essential for brand consistency and visual impact in public and promotional environments. However, the appearance of PMS 701 C can shift depending on the substrate and lighting, so it is practical to review a sample on the actual material prior to full production for high-profile brand projects.

If you require Pantone PMS 701 C paint on a tight timeline, expedited production options are available at checkout. These options can reduce production time, but availability may depend on the product format and current order volume. If you have a firm project deadline, it is recommended you contact MyPerfectColor directly before placing your order to confirm whether delivery needs can be met for PMS 701 C in your selected format.

Pantone PMS 701 C does not have an exact equivalent in other paint company color systems. Most paint brands create their own unique palettes and the vivid, saturated nature of PMS 701 C makes precise cross-reference very difficult. If visual alignment with Pantone PMS 701 C is required, always specify by the Pantone code and have the paint mixed to match it directly rather than relying on matches to other brands' colors.

Sampling Pantone PMS 701 C is strongly recommended for large, high-visibility brand projects, or when the final appearance must be reviewed in the intended environment and substrate. This is especially important for saturated reds like PMS 701 C, where lighting conditions, substrate color, and finish can significantly affect how the color is perceived. Reviewing a physical sample can help ensure acceptance by all project stakeholders before full production begins.

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

To make spray paint matched to Pantone PMS 701 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

While MyPerfectColor can provide PMS 701 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.