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Pantone™ PMS 687 C

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PMS 687 C is a standardized color in the Pantone PMS system, often selected in marketing and industrial design for its low-key, technically moderated presence. It reads as a cool, soft lavender with evident gray moderation, producing a calm, understated, and professional visual impact. The color is functional for identity-driven applications where visual control and muted vibrancy are desired without overt warmth or high saturation.

PMS 687 C appears moderately light, with a light reflectance value (LRV) of 32.8.

The color exhibits a distinctly cool tendency due to its lavender-violet base and the absence of warm undertones.

PMS 687 C has low to moderate saturation, giving it a muted and sophisticated character compared to more chromatic purples or violets.

The undertone is subtle gray, which can create a softened appearance and reduce color vibrancy under various lighting conditions.

This color experiences some sensitivity to finish, with higher-gloss sheens slightly amplifying its chromatic elements and low-sheen finishes enhancing its muted, soft effect.

PMS 687 C works well in controlled lighting environments, branded displays, and situations where a cool, understated yet identifiable accent is needed. Inconsistent lighting—especially under warm or strongly colored light—can cause the color to shift either more gray or more pink, so it is best to verify with a physical sample in the intended space. Compared to other purples in the PMS range, PMS 687 C holds chroma in check, remaining muted and rarely overpowering, but provides more color presence than pastel or off-white alternatives.

Similar colors:

  • PMS 686 C is lighter and less saturated, presenting a paler, almost pastel lilac effect.
  • PMS 688 C is darker and slightly more chromatic, resulting in a deeper, more vivid purple impression.
  • PMS 2094 C is cooler and more blue-leaning, creating a clearer, less muted lavender tone.
  • PMS 7444 C is grayer and more neutral, delivering a softer and less pronounced violet appearance.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 687 C color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 687 C color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 687 C color based on Pantone color publications. The PMS 687 C color shown on this website are computer video simulations of the PANTONE PMS 687 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 687 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 687 C

How can lighting conditions affect the appearance of PMS 687 C?

PMS 687 C can look different depending on the lighting where it is viewed. Cool or neutral light tends to keep its muted lavender-violet character, but under warm or colored light, the color may shift to appear grayer or more pink. For accurate brand results, always test a sample of PMS 687 C in the actual lighting and environment where the display or installation will be used.

When is it appropriate to order a standard Pantone PMS 687 C match?

Ordering a standard Pantone PMS 687 C match is appropriate for branded displays, signs, exhibit components, prototypes, and other marketing applications where the visual target is PMS 687 C as specified in your brand or design guidelines. This approach helps ensure color consistency for identity-driven projects but may not account for custom substrate needs or approval workflows in permanent installations.

What should I expect with repeat orders of PMS 687 C and how can I get consistent results over time?

For best consistency when reordering PMS 687 C, use the same product type, sheen, and application method each time. Always refer to the same Pantone PMS 687 C color target for approvals. Even when following these practices, minor differences can occur between batches, so review samples before critical projects and confirm acceptance criteria for brand-focused results.

How can I get help choosing the right paint type for Pantone PMS 687 C?

If you are unsure which paint format or finish is best for PMS 687 C on your project, contact MyPerfectColor with details about your substrate, exposure conditions, and branding requirements. Sharing your goals will help match the appropriate paint type and sheen for marketing, display, or industrial design applications.

How quickly will I receive my paint matched to Pantone PMS 687 C?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 687 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 687 C for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 687 C?
Many types of paint are available for Pantone PMS 687 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 687 C spray paint made of?

To make spray paint matched to Pantone PMS 687 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 687 C?
The Pantone PMS 687 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 687 C?
The need for primer for Pantone PMS 687 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 687 C to a different color from another paint company?

While MyPerfectColor can provide PMS 687 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.