Looking for color by Hex, RGB, CMYK, or Lab?

Color Image

Actual color may vary from on-screen representation. Please view a physical color swatch or material sample to confirm your color choice prior to purchase.

Fast Shipping

70% of Orders Ship within 3 Business Days.

Ready to purchase? Select your options in the 4 steps below.

Step 1: Select Paint Type / Application

Spray, OEM, Bottles and Pens

House and Wall Paint

Epoxy, Urethane, and Colorant Concentrate


PMS 4985 C, from the Pantone Matching System collection, is characterized by its subdued, earthy presence. The color projects a grounded and professional vibe—muted, somber, stable, and deliberate. With a low LRV of 10.66, it reads as a dark color, typically associated with formality, subtlety, and visual weight. It is most often used where a serious, non-reflective brown is required for consistent branded environments.

PMS 4985 C appears dark, as indicated by its low Light Reflectance Value (LRV 10.66). The color has a distinctly warm tendency, drawing from red-brown undertones. PMS 4985 C exhibits low to moderate chroma, resulting in a muted, desaturated look. The undertone can be described as earthy with subtle red, giving the brown its recognizable depth. This color is sensitive to finish—glossy finishes may emphasize subtle color shifts and reflection, while matte finishes maintain its understated impact.

PMS 4985 C is often used in environmental branding for law firms, banks, and other organizations seeking a stable, conservative aesthetic. The color is specified for architectural signage and wayfinding where reduced glare and visual gravity are important.

PMS 4985 C performs well in controlled indoor lighting and in applications where a low-profile, sturdy color anchor is required. It can readily absorb surrounding light, emphasizing its muted, professional quality. When compared to similar colors, PMS 4985 C is more subdued and less prone to warm or orange shifts under various lighting conditions. For accurate visual results, always evaluate on the intended substrate and finish, as sheen and surface texture will significantly influence the color’s perceived depth and richness.

This Pantone PMS color is defined by the Pantone Matching System standard. Evaluate the color using a physical Pantone reference and a real paint sample in the intended lighting and finish. Paint appearance varies by finish and lighting.

Similar colors:
PMS 4975 C is similar but appears even darker and slightly cooler.

PMS 1545 C shares muted brown characteristics but is warmer and noticeably more chromatic.

PMS 440 C is a close brown but introduces a stronger gray influence, making it more neutral and less warm.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 4985 C color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 4985 C color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 4985 C color based on Pantone color publications. The PMS 4985 C color shown on this website are computer video simulations of the PANTONE PMS 4985 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 4985 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 4985 C

How is Pantone PMS 4985 C used in sign, display, and exhibit fabrication, and what should be considered before ordering paint in this color?

Pantone PMS 4985 C is commonly specified in sign, display, and exhibit fabrication as a standardized color target for brand consistency. Many organizations use this Pantone code to ensure a unified look across various branded elements. However, the appearance of PMS 4985 C can be affected by the substrate and finish you use. Before ordering, it is important to sample the paint on the actual material and finish intended for use in your application. This process helps you confirm that the color meets your expectations under real viewing conditions and supports consistent, professional brand presentation.

What factors should I consider when selecting a sheen for Pantone PMS 4985 C in a branded application?

For Pantone PMS 4985 C, sheen directly affects both the perceived depth and reflectivity of the color. Matte or low-sheen finishes will preserve the muted, professional appearance associated with this color and minimize glare, which is often important for signage, display backgrounds, and panels. Glossier finishes can make the color look slightly lighter and may highlight subtle color shifts or surface imperfections, especially on large installations. When ordering, match the sheen to the intended viewing conditions, distance, and substrate type. Always sample the chosen sheen on your specific material before proceeding with production to verify it aligns with brand and project expectations.

Will Pantone PMS 4985 C paint always match the physical Pantone book, and how should I evaluate the match?

The Pantone book serves as a standard reference for PMS 4985 C, but paint matched to this color may look different depending on material, finish, and lighting. Differences in sheen or substrate texture can cause noticeable shifts compared to the book. For the most reliable assessment, review both the physical Pantone reference and a painted sample on the intended substrate and in the intended lighting. Sampling before final production helps ensure alignment with brand color targets and helps you identify any unexpected variations.

What product formats are available for Pantone PMS 4985 C, and how do I choose the right one for my project?

Pantone PMS 4985 C can be ordered as custom spray paint, paint pens, brush-in-cap bottles, and other coatings suitable for brand displays, signage, and fabrication projects. The best format depends on your application and the size or material of the surfaces you need to paint. Spray paint is a practical choice for large or smooth surfaces, while paint pens and brush-in-cap bottles are suited for small details or prototype elements. Always confirm the compatibility of the product format with your substrate, and conduct a test application if project requirements are strict.

How quickly will I receive my paint matched to Pantone PMS 4985 C?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 4985 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 4985 C for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 4985 C?
Many types of paint are available for Pantone PMS 4985 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 4985 C spray paint made of?

To make spray paint matched to Pantone PMS 4985 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 4985 C?
The Pantone PMS 4985 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 4985 C?
The need for primer for Pantone PMS 4985 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 4985 C to a different color from another paint company?

While MyPerfectColor can provide PMS 4985 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.