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Pantone™ PMS 294 C
Actual color may vary from on-screen representation. Please view a physical color swatch or material sample to confirm your color choice prior to purchase.
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PMS 294 C is part of the Pantone Matching System (PMS) collection, frequently specified for brand identity, display fabrication, and corporate applications that require accurate and consistent reproduction of a specific blue. The vibe can be described as strong, dependable, corporate, technical, and authoritative.
PMS 294 C appears as a very dark blue with an LRV of 3.25, signaling a low level of light reflectance. The color produces a cool impression, owing to its blue base and absence of noticeable warmth. The saturation is high, resulting in a rich, vibrant blue that maintains impact under varied lighting. PMS 294 C features a neutral-to-slightly violet undertone, depending on lighting conditions and material finish. This color is sensitive to finish; gloss or satin finishes will increase its vibrancy, while matte finishes may subdue its intensity.
PMS 294 C is often used in institutional and collegiate branding, where deep, authoritative blue is required by standards. The color is specified in environments where strong visual impact and recognition are priorities, such as signage, exhibits, and event activations.
PMS 294 C works well in applications requiring a deep, consistent blue that communicates professionalism and trust. Care should be taken with substrate preparation to ensure full coverage, as deep saturated colors can sometimes present unevenness on unprimed or absorbent surfaces. Lighting will substantially influence the perceived depth and vibrancy; review samples under intended conditions. Compared to similar deep blues, PMS 294 C stands out for its strong chromatic presence without significant warmth or green influence.
This Pantone PMS color is defined by the Pantone Matching System standard. Evaluate the color using a physical Pantone reference and a real paint sample in the intended lighting and finish. Paint appearance varies by finish and lighting.
- The following examples reflect commonly cited branding associations and are based on publicly referenced design usage; they are illustrative, not exhaustive or exclusive. - PMS 294 C is widely cited as the primary blue for the Los Angeles Dodgers Major League Baseball team. - The color is frequently referenced in branding literature for higher education and collegiate programs, such as UCLA. - PMS 294 C is often used in university and institutional color standards across North America for athletic and academic identity systems.
Similar colors:
PMS 293 C offers a lighter, more vivid blue with higher brightness and less visible depth than PMS 294 C.
PMS 295 C is slightly darker and has a more muted appearance, leaning further toward a subdued navy.
PMS 288 C is comparable in darkness but presents a cooler, more neutral blue without the slight violet undertone of PMS 294 C.
Product Data
About Pantone and MyPerfectColor
MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 294 C color in spray paint and other paints.
MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 294 C color and produce outstanding results.
MyPerfectColor matches the Pantone PMS 294 C color based on Pantone color publications. The PMS 294 C color shown on this website are computer video simulations of the PANTONE PMS 294 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.
The Pantone PMS 294 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.
PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Frequently Asked Questions About Pantone™ PMS 294 C
How difficult is it to achieve an accurate match for Pantone PMS 294 C, and what should I expect?
Matching Pantone PMS 294 C precisely can be challenging due to its deep, saturated blue nature. These highly chromatic colors may appear different across materials and finishes, and even small shifts in lighting can affect their appearance. MyPerfectColor specializes in producing visually accurate results for PMS 294 C, but it is important to evaluate a real paint sample against a physical Pantone reference, especially under the lighting and finish conditions planned for your project. Always confirm the match meets your brand expectations before moving ahead with full production.
How should I use Pantone PMS 294 C paint samples in a brand approval or signoff workflow?
For brand approvals or institutional signoffs involving Pantone PMS 294 C, order a small paint sample in the intended finish and apply it to the real substrate you will use in your project. Evaluate the sample under your installed lighting conditions to confirm appearance and coverage before ordering larger quantities. This step is critical, especially with deep and saturated colors like PMS 294 C, to avoid surprises during large-scale fabrication or installation.
Do I need to pay attention to Pantone suffixes or series when ordering PMS 294 C?
It is important to confirm you are referencing the correct Pantone code when ordering paint for PMS 294 C. Pantone codes can include suffixes such as C, U, or CP, each corresponding to different material or finish references. Always check your brand standards or project documentation to ensure 'PMS 294 C' is the intended standard for your application. This prevents potential mismatches and ensures accurate brand presentation.
What is the recommended spray painting process for Pantone PMS 294 C to achieve the best brand-consistent result?
When applying Pantone PMS 294 C spray paint, use multiple light coats to build coverage evenly, especially since deep, saturated blues may require extra coats for full opacity. Allow appropriate flash time between coats to avoid runs and achieve a smooth finish. Testing application technique on a sample will help ensure brand consistency before moving to visible components or displays.
How quickly will I receive my paint matched to Pantone PMS 294 C?
Can I use the Pantone PMS 294 C for touch up?
Unfortunately, no.
Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.
The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.
Read more about using Pantone for touch-up.
Learn more about our paint color matching service.
How do I buy paint in the Pantone PMS 294 C?
How much area will one spray can cover? And what is Pantone PMS 294 C spray paint made of?
To make spray paint matched to Pantone PMS 294 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.
How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 294 C?
Do I need a primer for Pantone PMS 294 C?
How do I convert PMS 294 C to a different color from another paint company?
While MyPerfectColor can provide PMS 294 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.