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Pantone™ PMS 291 C
Actual color may vary from on-screen representation. Please view a physical color swatch or material sample to confirm your color choice prior to purchase.
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PMS 291 C is part of the Pantone Matching System collection, where it functions as a light, cool-toned blue frequently chosen for its approachable, technical, and contemporary character. Its visual role is direct, establishing clarity without overpowering adjacent elements. The color is often described as clean, crisp, and visually light, supporting environments where precision and brand consistency are required.
PMS 291 C appears as a light blue, with an LRV of 56.68 indicating moderate to high brightness. The color exhibits a cool temperature, driven by its blue base and orientation towards the blue-violet region of the hue spectrum. PMS 291 C maintains moderate chroma, offering visible saturation that reads clean rather than muted. The undertone is neutral-cool, with no significant hints of green or warmth. Finish differences can noticeably affect its perceived lightness and chroma—gloss finishes will intensify the color, while matte or flat finishes yield a more subtle appearance.
PMS 291 C is effective when visual clarity, approachability, and brand alignment are design priorities, such as trade show displays, branded fixtures, and marketing installations. Attention should be paid to even, opaque coverage, particularly in lower-hide paint systems, to prevent streaking or uneven appearance. This color remains relatively stable compared to deeper blues, but its visual lightness can be compromised under warm or low lighting; always confirm with a physical sample under project-specific conditions. The color distinguishes itself from other light blues by maintaining a crisp, clean appearance without drifting toward pastel or dusty tones.
Similar colors:
PMS 290 C – Slightly lighter and lower in chroma, resulting in a softer, more pastel effect.
PMS 292 C – Deeper and more saturated, offering a bolder, more prominent blue presence.
PMS 278 C – Slightly cooler and marginally darker, with increased neutrality and reduced visual brightness.
Product Data
About Pantone and MyPerfectColor
MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 291 C color in spray paint and other paints.
MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 291 C color and produce outstanding results.
MyPerfectColor matches the Pantone PMS 291 C color based on Pantone color publications. The PMS 291 C color shown on this website are computer video simulations of the PANTONE PMS 291 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.
The Pantone PMS 291 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.
PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.
Frequently Asked Questions About Pantone™ PMS 291 C
How can lighting conditions affect how Pantone PMS 291 C appears after it is applied?
The appearance of Pantone PMS 291 C can shift noticeably under different lighting conditions. Cool lighting such as daylight or LEDs may emphasize the crisp, blue quality of PMS 291 C, while warm lighting can make the color appear slightly muted or less vibrant. For best results, always evaluate a physical sample of PMS 291 C under the actual lighting where your project will be displayed to ensure it meets your visual and brand expectations.
How can I get help choosing the best paint type for Pantone PMS 291 C for my application?
If you need assistance selecting the right type of paint for Pantone PMS 291 C, contact MyPerfectColor with details about your substrate, how the paint will be used, and your finish requirements. This allows product specialists to recommend the most appropriate paint format, such as spray paint, brush-in-cap bottles, or other available options, to help you achieve the appearance and durability needed for your branding or display project.
What should I use when ordering paint for Pantone PMS 291 C: the color name or the code?
When ordering paint for Pantone PMS 291 C, always reference the precise PMS code and any related suffixes, such as ''C'' for coated. The code ensures you receive the exact target color intended in your brand or display specification. Ordering by name alone can introduce errors, so include ''PMS 291 C'' on your order for clarity and accuracy.
How long will it take to receive a Pantone PMS 291 C paint order and what factors affect shipping time?
The transit time for Pantone PMS 291 C paint orders depends on your delivery location and the shipping method you select at checkout. Standard and expedited shipping options are available, but actual delivery times can vary based on distance and carrier schedules. If you have a specific deadline for your branding or display project, plan your order accordingly and allow extra time for production and transit.
How quickly will I receive my paint matched to Pantone PMS 291 C?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 291 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 291 C for touch up?
Unfortunately, no.
Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.
The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.
Read more about using Pantone for touch-up.
Learn more about our paint color matching service.
How do I buy paint in the Pantone PMS 291 C?
Many types of paint are available for Pantone PMS 291 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 291 C spray paint made of?
To make spray paint matched to Pantone PMS 291 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.
How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 291 C?
The Pantone PMS 291 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 291 C?
The need for primer for Pantone PMS 291 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 291 C to a different color from another paint company?
While MyPerfectColor can provide PMS 291 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.
Color details
LRV: 56.68%
Color properties
Color Type:
Standard
Hide:
Standard
Match Source:
Brochure/swatch book
Match Type:
Physical match
Textured:
No
Source on hand:
Yes
Color Category:
Standard
