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PMS 2767 C is a Pantone Matching System (PMS) standard color recognized for its use in professional branding and signage. It is part of the Pantone PMS collection, frequently valued in marketing, display fabrication, and industrial design for its dark, controlled character. The vibe is stable, corporate, understated, cool, and technical.

PMS 2767 C appears very dark, with a low LRV of 1.56, resulting in minimal light reflectance. The color presents a cool tendency, dominated by blue-violet undertones. PMS 2767 C exhibits moderate saturation, appearing distinct but not overtly vivid. The undertone is primarily blue with subtle violet influence, yielding a sophisticated, almost ink-like character. This color can be finish-sensitive; a high-gloss finish may enhance its depth while a matte finish reduces perceptible richness.

PMS 2767 C is often used in corporate identity systems for primary logo marks, signage, branded environmental graphics, and uniforms where a dark blue with subtlety is preferred. The color is widely cited as a standard in higher education materials, governmental branding, and large-scale institutional wayfinding where a non-black, professional dark is required.

PMS 2767 C works well for situations that call for a deep, blue-based neutral rather than a true black. It is effective on displays, walls, and fabricated surfaces where a slight blue emphasis communicates professionalism and authority. When specifying, review both the lighting conditions and the intended finish, as this color may shift in apparent depth and undertone depending on gloss and ambient light. PMS 2767 C typically reads cooler and more muted than similar dark blues, which can minimize color flare or over-saturation in large fields or brand-centric environments.

This Pantone PMS color is defined by the Pantone Matching System standard. Evaluate the color using a physical Pantone reference and a real paint sample in the intended lighting and finish. Paint appearance varies by finish and lighting.

- The following examples reflect commonly cited branding associations and are based on publicly referenced design usage; they are illustrative, not exhaustive or exclusive. - PMS 2767 C is widely cited as a core university blue by institutions such as Penn State University, where it forms part of the official brand palette. - PMS 2767 C is commonly referenced in the branding of various governmental departments and agencies for its composed, professional appearance. - This color is frequently associated with corporate identity programs for financial and educational sectors seeking a deep, authoritative blue.

Similar colors:
PMS 295 C offers a slightly lighter, more vivid blue, appearing less muted than PMS 2767 C.

PMS 533 C is similarly dark but is slightly warmer and more neutral, with less obvious blue-violet undertone.

PMS 289 C appears even darker and closer to black, with minimal chromatic influence compared to PMS 2767 C.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 2767 C color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 2767 C color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 2767 C color based on Pantone color publications. The PMS 2767 C color shown on this website are computer video simulations of the PANTONE PMS 2767 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 2767 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 2767 C

What does it mean to order a Pantone PMS 2767 C color match in paint?

Ordering Pantone PMS 2767 C in paint means that the paint is formulated to visually match the Pantone PMS 2767 C color target as defined by the Pantone Matching System. This code is a standardized color reference used for consistent color communication across print, plastics, coatings, and displays. It is not a specific paint formula or coating process. The result will be a visual match to the PMS 2767 C swatch in the selected paint type and sheen, but differences in substrate, lighting, and finish may affect the final appearance. Review samples in person whenever color approval is critical.

Are there special coverage or hide considerations when using paint matched to PMS 2767 C?

PMS 2767 C is a dark, moderately saturated blue-violet. While its depth offers good hide compared to bright or highly chromatic colors, achieving uniform coverage and true color will still require proper preparation. For best results, use a uniform, neutral basecoat and apply enough coats to reach even saturation, especially on light or high-contrast surfaces. Always test a sample area to confirm appearance and hide before starting full application. Coverage results can vary depending on paint type, surface, and application method.

How does sheen choice impact the appearance of PMS 2767 C in brand applications?

The sheen level you select for PMS 2767 C will influence both perceived depth and color accuracy. A high-gloss or semi-gloss finish can intensify the deep, cool look of PMS 2767 C, while a matte or eggshell sheen will produce a more subdued, flatter effect. For large displays or surfaces viewed from a distance, lower sheen can help minimize glare and maintain color uniformity. Consider the viewing environment and substrate material when choosing a sheen, as finish differences may shift the undertone and overall visual impact of PMS 2767 C.

What steps should I follow to order paint matched to PMS 2767 C on MyPerfectColor?

To order paint matched to PMS 2767 C, first select your preferred paint format such as spray paint, paint pen, or another available type. Choose the required sheen for your application, then enter the quantity you need. Review all details for accuracy before adding the product to your cart. If you are unsure about coverage, substrate compatibility, or finish, start with a sample size to confirm the result in your specific application and lighting conditions. Contact support if you need help matching your requirements to a paint type or sheen.

How quickly will I receive my paint matched to Pantone PMS 2767 C?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 2767 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 2767 C for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 2767 C?
Many types of paint are available for Pantone PMS 2767 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 2767 C spray paint made of?

To make spray paint matched to Pantone PMS 2767 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 2767 C?
The Pantone PMS 2767 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 2767 C?
The need for primer for Pantone PMS 2767 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 2767 C to a different color from another paint company?

While MyPerfectColor can provide PMS 2767 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.