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PMS 243 C is part of the Pantone Matching System (PMS) collection, a widely used color specification system in branding, display, and industrial design environments. Visually, this color presents as clean, gentle, understated, and cool-toned, with a slightly technical and contemporary vibe. The pastel appearance supports readability and approachability in branded applications.
PMS 243 C appears light in value, with a moderately high LRV (56.68).
The color reads distinctly cool for a pink, with a subtle blue-lavender undertone.
PMS 243 C exhibits moderate chroma, resulting in a noticeably saturated but not vivid look.
Undertones in this color tend to reveal more blue or lavender under daylight or cooler artificial lighting.
The color’s perceived lightness and saturation can be impacted by surface gloss and lighting conditions; high-gloss finishes may increase vibrancy, while matte surfaces can mute the color’s effect.
PMS 243 C works well in applications requiring a gentle and contemporary pastel, such as in point-of-sale graphics, event fixtures, and retail brand environments. When specifying this color, confirm viewing conditions as lighting and material finish can cause the color to shift toward dusty lavender or cooler pink. Compared to other light pinks, PMS 243 C maintains a subtle blue undertone that keeps it from becoming overly warm; it can appear crisper and less “peachy” than similar but warmer tones.
Similar colors:
MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 243 C color in spray paint and other paints.
MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 243 C color and produce outstanding results.
MyPerfectColor matches the Pantone PMS 243 C color based on Pantone color publications. The PMS 243 C color shown on this website are computer video simulations of the PANTONE PMS 243 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.
The Pantone PMS 243 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.
PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

The safety and VOC profile for paints matched to PMS 243 C depends on the specific product type and formulation you order. Always review the Safety Data Sheet (SDS) provided with your PMS 243 C paint and follow all recommended handling, ventilation, and personal protective equipment instructions. Use good ventilation and proper safety gear, especially when spraying or applying in enclosed spaces.
For PMS 243 C spray paint, apply several light coats instead of one heavy coat. Allow proper drying or flash time between coats to achieve an even, accurate color and reduce the risk of runs. This approach helps ensure better coverage and appearance, especially with lighter or pastel Pantone colors like PMS 243 C.
PMS 243 C is specified in sign, display, and exhibit fabrication to maintain brand consistency and meet visual identity standards. Designers and brands use Pantone codes like PMS 243 C for a precise color target across vendors and materials. For critical applications, it is recommended to sample PMS 243 C paint on the actual substrate so the finished color can be evaluated under real lighting and finish conditions.
PMS 243 C is available as custom spray paint, paint pens, brush-in-cap bottles, and in other options depending on your application needs. Choose spray paint for larger displays or even coverage on dimensional elements. Paint pens and brush-in-cap bottles are useful for small graphics, detail work, or prototyping. Confirm your substrate and project scale before selecting a format to achieve the best visual match for PMS 243 C.
Unfortunately, no.
Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.
The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.
Read more about using Pantone for touch-up.
Learn more about our paint color matching service.
To make spray paint matched to Pantone PMS 243 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.
While MyPerfectColor can provide PMS 243 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.