Pantone™ PMS 207 C

Actual color may vary from on-screen representation. Please view a physical color swatch or material sample to confirm your color choice prior to purchase.

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PMS 207 C is part of the Pantone PMS (Pantone Matching System) collection, a globally recognized color standard for consistent communication and reproduction across materials. The color exhibits a deep, saturated red appearance with a slightly cool undertone. Its vibe is commanding, modern, and brand-forward with a technical edge. With an LRV of 10.09, it presents as noticeably dark, providing strong color presence and visual weight in design contexts.

PMS 207 C appears as a dark, intense shade due to its low light reflectance value (LRV 10.09). The color tends toward the cool side of the red spectrum, exhibiting a subtle bluish undertone. The color demonstrates high chroma and saturation, which can increase the perception of vibrancy and impact. PMS 207 C may show some finish sensitivity; glossier finishes will heighten visual intensity while matte finishes may mute the color’s perceived depth.

PMS 207 C works well for branding and display environments requiring a confident, saturated red with a cooler bias. It is effective where visual presence and alignment to Pantone standards are critical. When specifying PMS 207 C in paint, consider lighting—cooler or neutral light can accentuate its undertone, while warm light may shift the color slightly. Due to its high saturation and depth, adequate surface preparation and appropriate priming are needed for uniform coverage, especially over lighter substrates. Compared to other reds, this color stands out for its darker value and slight coolness, offering more nuance and weight than standard true reds.

Similar colors:
PMS 200 C – Similar in saturation and general hue but appears lighter and slightly warmer.

PMS 208 C – Slightly darker and even cooler, with a more subdued, wine-like character.

PMS 201 C – More neutral and less saturated, with a grayer undertone while remaining in the deep red range.

Product Data

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About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 207 C color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 207 C color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 207 C color based on Pantone color publications. The PMS 207 C color shown on this website are computer video simulations of the PANTONE PMS 207 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 207 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Frequently Asked Questions About Pantone™ PMS 207 C

Will the finish I choose impact how Pantone PMS 207 C appears once painted?

Yes, changing the sheen will affect the way Pantone PMS 207 C looks in paint. A higher gloss finish will make this dark, saturated red appear more vibrant and brighter, while a matte finish will mute its depth and make it look more subdued. If you are comparing a glossy sample to a matte one, PMS 207 C may look like a different color even though the color formula is the same. Be sure to match the finish specified in your brand standards for the closest visual alignment.

What if I need to match existing paint for touch-up on something originally painted in Pantone PMS 207 C?

Pantone PMS 207 C is intended as a brand color reference, not for touch-up or repair use. If you need touch-up-grade results to blend with existing paint, the best practice is to submit a physical part for custom matching. This ensures the new paint closely matches your specific substrate, finish, and aging. Ordering Pantone PMS 207 C by code is the right approach for new branding projects, displays, or prototypes where following the Pantone standard is your main goal.

Is MyPerfectColor authorized to reproduce Pantone PMS 207 C accurately in paint?

Yes, MyPerfectColor is authorized to reproduce official Pantone PMS colors like PMS 207 C in paint. Pantone colors are licensed standards, so using an authorized source helps ensure you get paint that aligns with the intended color target, supporting brand consistency and reliable visual communication across marketing and display applications.

What application tips should I follow to get the best results when spraying Pantone PMS 207 C?

For deep, saturated colors like Pantone PMS 207 C, spraying several light coats instead of heavy single coats will help achieve a more even, accurate finish. Allow adequate time for drying or 'flash' between coats, and avoid rushing the process. This approach increases uniformity and coverage, especially important with highly pigmented red tones.

How quickly will I receive my paint matched to Pantone PMS 207 C?

All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 207 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.

Can I use the Pantone PMS 207 C for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 207 C?

Many types of paint are available for Pantone PMS 207 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.

How much area will one spray can cover? And what is Pantone PMS 207 C spray paint made of?

To make spray paint matched to Pantone PMS 207 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 207 C?

The Pantone PMS 207 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.

Do I need a primer for Pantone PMS 207 C?

The need for primer for Pantone PMS 207 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.

How do I convert PMS 207 C to a different color from another paint company?

While MyPerfectColor can provide PMS 207 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.