Pantone™ PMS 180 C

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PMS 180 C, part of the Pantone PMS (Pantone Matching System) collection, is recognized for its rich, reddish hue with a moderate orange influence. The color is practical, bold, technical, and visually impactful. It is frequently used where high-visibility and clear brand differentiation are essential. The low light reflectance value (LRV 14.54) suggests significant depth and opacity, giving the color a strong presence in both printed and painted applications.

PMS 180 C appears as a noticeably deep, saturated red with a slight orange undertone. The color has a low lightness, reading as dark and strong (LRV: 14.54). PMS 180 C is warm in temperature, due to its position on the hue spectrum (approximate hue angle just above 36°). The color’s saturation is high, contributing to an assertive and vivid effect. PMS 180 C displays an evident orange-brown undertone, especially under warmer lighting conditions. This color’s appearance is sensitive to surface gloss; higher sheen finishes will make it appear richer and deeper. PMS 180 C is less forgiving on uneven substrates; careful application may be necessary for uniformity.

PMS 180 C is well suited to projects that require a visible, consistent brand color on displays, graphics, or environmental branding, particularly for organizations seeking a bold but not primary-red identity. Monitoring for finish selection is advised, as higher-gloss coatings will intensify both depth and saturation, while matte finishes can mute vibrancy. Lighting will also influence perception; under neutral or warm lighting the color maintains its intended appearance but may shift more brownish in lower light levels. Compared to nearby Pantone reds and oranges, PMS 180 C is distinctly less vivid than cherry reds but stronger and more chromatic than most brick reds, helping it read as both energetic and grounded.

Similar colors:
PMS 1795 C – Slightly lighter and more chromatic, appearing as a more vivid and energetic red.

PMS 1797 C – Darker and deeper, with a cooler, more muted red impression.

PMS 7586 C – More brown in undertone, appearing earthier and less saturated than PMS 180 C.

Product Data

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About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 180 C color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 180 C color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 180 C color based on Pantone color publications. The PMS 180 C color shown on this website are computer video simulations of the PANTONE PMS 180 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 180 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Frequently Asked Questions About Pantone™ PMS 180 C

What does it mean to order PMS 180 C as paint?

When you order PMS 180 C as paint, you are requesting a paint mixed to visually match the Pantone PMS 180 C color standard. The Pantone PMS system defines color targets as visual references, not as paint formulas or manufacturing methods. This means the paint is produced to visually align with the PMS 180 C target under standard conditions, but the process, ingredients, and finish may differ by format or substrate. Always specify both the Pantone code and your intended use to help ensure results match your brand expectations.

How should I prepare a surface before applying PMS 180 C paint?

Proper surface preparation is essential for PMS 180 C to deliver both appearance and durability. Clean the area to remove any dust, oils, and residues. If the surface is glossy or very smooth, lightly scuff it to help the paint adhere better. Make sure the surface is dry. For best results, apply a test spot of PMS 180 C paint in a small area to check for adhesion and appearance before coating the full project. Make adjustments as needed based on the substrate and environment.

How does surface texture affect the appearance of PMS 180 C?

Surface texture can noticeably change how PMS 180 C is perceived. A smooth finish often appears more vivid and deeper, while a textured or rough surface may scatter light and make the color appear lighter or less saturated. Uneven or highly textured substrates can create shadowing that affects the uniformity of PMS 180 C. For applications where color consistency and brand impact are crucial, take texture into account when planning your project.

How do I get help choosing the right type of paint for PMS 180 C?

If you are unsure which paint type to use for PMS 180 C, contact MyPerfectColor with details about your substrate, exposure conditions, and the type of finish you want. Our team can recommend the most suitable product so you get a result that matches brand expectations and works for your specific application.

How quickly will I receive my paint matched to Pantone PMS 180 C?

All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 180 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.

Can I use the Pantone PMS 180 C for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 180 C?

Many types of paint are available for Pantone PMS 180 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.

How much area will one spray can cover? And what is Pantone PMS 180 C spray paint made of?

To make spray paint matched to Pantone PMS 180 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 180 C?

The Pantone PMS 180 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.

Do I need a primer for Pantone PMS 180 C?

The need for primer for Pantone PMS 180 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.

How do I convert PMS 180 C to a different color from another paint company?

While MyPerfectColor can provide PMS 180 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.