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PMS 174 C is a Pantone PMS collection color, recognized for its earthy, bold impression and consistent use in professional visual identity contexts. The vibe of this color is robust, grounded, technical, substantial, and direct.

PMS 174 C appears as a dark color, with a low light reflectance (LRV 9.54), giving it a rich and dense visual presence. The color carries a warm tendency, driven by its strong red and brown composition. PMS 174 C possesses high saturation, resulting in an impactful and vivid finish in most applications. It has unmistakable reddish and brown undertones, producing an earthy, stable effect. The appearance of PMS 174 C can be sensitive to finish and lighting, with glossier finishes appearing deeper and matte surfaces presenting a slightly muted quality.

PMS 174 C is frequently specified in branding systems as a corporate accent or primary color to evoke strength, reliability, or heritage. This color is often used in wayfinding, retail environments, or signage where a clear, bold presence is needed.

PMS 174 C works well in environments requiring a warm, substantial accent or background, particularly in brand-focused installations, displays, or exhibits. Care should be taken to preview the color in the actual lighting conditions and finish, as the warmth and depth can intensify under direct or artificial light. Compared to similarly deep colors, PMS 174 C exhibits a heightened visual presence due to its saturation and undertone, but may require more attention to uniform surface preparation to avoid unevenness due to its low light reflectance.

Similar colors:
PMS 1807 C – Slightly lighter and less earthy, leaning more toward a classic red with less brown influence.

PMS 483 C – Comparable depth, but reads as a warmer brown with less red saturation.

PMS 484 C – Brighter and more vivid, with higher chroma and a noticeable reduction in darkness relative to PMS 174 C.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 174 C color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 174 C color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 174 C color based on Pantone color publications. The PMS 174 C color shown on this website are computer video simulations of the PANTONE PMS 174 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 174 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 174 C

What safety and VOC expectations should I have when ordering PMS 174 C matched paint?

Safety and VOC guidelines for PMS 174 C paint depend on the specific product type and formulation you select. Always review the Safety Data Sheet (SDS) for your chosen format before use to confirm handling precautions and ventilation needs. Follow best practices for safe application, including personal protective equipment and appropriate workspace setup as described in the SDS.

How should I choose between matte and gloss finishes for PMS 174 C in brand applications?

When deciding between matte and gloss finishes for PMS 174 C, consider the effect of sheen on visual impact and lighting. Gloss finishes will intensify the color, creating deeper punch and saturation, but can introduce glare, especially under bright lights or when viewed up close. Matte finishes minimize reflections and work well for large areas or displays viewed at multiple angles, but can slightly mute the richness of PMS 174 C. Review your lighting environment and desired visibility when making your finish choice.

Why does it matter that PMS 174 C is reproduced under license from Pantone?

PMS 174 C is a standardized Pantone reference for brand consistency across materials. Reproducing PMS 174 C under license ensures that the color target is respected and that the paint is formulated to match Pantone's official standards. MyPerfectColor is authorized to match and reproduce Pantone PMS colors, which reduces risk of color drift in visual branding projects.

What are the steps to order PMS 174 C paint correctly on MyPerfectColor?

To order PMS 174 C paint, first choose the product format that best fits your application, such as spray paint, paint pen, or house paint. Next, select the desired sheen (matte, satin, gloss) and the required quantity. If your application needs specific handling or environmental considerations, select the appropriate options offered. Review your selections carefully to ensure accuracy before finishing your order.

How quickly will I receive my paint matched to Pantone PMS 174 C?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 174 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 174 C for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 174 C?
Many types of paint are available for Pantone PMS 174 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 174 C spray paint made of?

To make spray paint matched to Pantone PMS 174 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 174 C?
The Pantone PMS 174 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 174 C?
The need for primer for Pantone PMS 174 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 174 C to a different color from another paint company?

While MyPerfectColor can provide PMS 174 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.