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PMS 1615 C is a Pantone Matching System (PMS) standard color, designed for consistent color specification across brand identity, marketing, and display fabrication. This color is notably robust, earthy, technical, assertive, and saturated, with a dark and vivid visual presence. Its character is distinctively warm, making it an operational choice when brands require a strong, recognizable, and highly visible color that can withstand variable materials and lighting environments.

PMS 1615 C appears dark with a low light reflectance value (LRV 8.5). The color exhibits a distinctly warm, orange-brown tendency. PMS 1615 C is highly saturated, resulting in strong visual impact and vivid appearance. This color exhibits noticeable yellow-orange undertones. The color may appear even richer or deeper in low-gloss or matte finishes; gloss levels can also influence perceived vibrancy. PMS 1615 C can show subtle shifts in perceived warmth depending on light source and environment.

PMS 1615 C is best used where rich, strong color presence is required—such as branded displays, point-of-sale signage, or activation environments—particularly when high contrast or memorability is needed. Evaluate this color under the intended lighting conditions, as extreme warm or cool illumination can modify how the undertone and warmth present. Surface finish can noticeably affect the saturation and apparent depth; lower-gloss finishes make it appear more muted, while higher-gloss surfaces increase perceived chroma. Compared to other deep, warm hues in the PMS range, PMS 1615 C maintains a bolder, more orange-forward character and resists fading into neutrality under common lighting.

Similar colors:
PMS 152 C – Lighter and less saturated, with a more muted orange tone.

PMS 1675 C – Slightly darker and more brown, producing a less vivid effect.

PMS 7586 C – Cooler and more muted, with less overt orange warmth.

PMS 160 C – Slightly lighter and less saturated, closer to a general copper brown.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 1615 C color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 1615 C color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 1615 C color based on Pantone color publications. The PMS 1615 C color shown on this website are computer video simulations of the PANTONE PMS 1615 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 1615 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 1615 C

Will Pantone PMS 1615 C provide full coverage in a single coat?

Pantone PMS 1615 C is a deep, highly saturated orange-brown. These types of colors often require more than one coat for full, even coverage, especially over light or contrasting base colors. Additional coats may be needed to achieve the strong brand color target and prevent uneven areas. Planning for at least two coats increases the likelihood of achieving a vivid and uniform result.

How should I use a sample of PMS 1615 C in a brand approval workflow?

For projects where PMS 1615 C must be approved by brand or client stakeholders, request a sample in your intended paint format and finish. Test the color on the same substrate you will use for your final build, and review it under the actual lighting conditions. This process helps confirm color alignment and appearance before committing to large-scale production, reducing the risk of costly rework.

Why is PMS 1615 C specified for brand experiences?

PMS 1615 C is a standardized Pantone PMS color code that helps brands achieve consistent visual identity across marketing, displays, and environments. By specifying PMS 1615 C, you ensure vendors and fabricators reproduce the intended deep orange-brown color in a predictable way, regardless of material or process. This supports recognizable and cohesive brand experiences across all touchpoints.

How can I get support choosing the correct type of paint for PMS 1615 C?

If you need help selecting the right paint type or finish for PMS 1615 C, contact MyPerfectColor with details about your substrate, application environment, and gloss requirements. Their team can advise on the best format for your project, such as spray paint, paint pens, or custom paint for display fabrication and branded installations.

How quickly will I receive my paint matched to Pantone PMS 1615 C?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 1615 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 1615 C for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 1615 C?
Many types of paint are available for Pantone PMS 1615 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 1615 C spray paint made of?

To make spray paint matched to Pantone PMS 1615 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 1615 C?
The Pantone PMS 1615 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 1615 C?
The need for primer for Pantone PMS 1615 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 1615 C to a different color from another paint company?

While MyPerfectColor can provide PMS 1615 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.