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PMS 160 C is part of the Pantone PMS system, used extensively in branding, marketing, and design applications where color accuracy is critical. The color presents as an earthy, robust brown with moderate to low light reflectance. The overall vibe can be described as confident, grounded, stable, and technical—qualities often valued for identity-focused environmental graphics or brand-driven environments.

PMS 160 C appears noticeably dark, with a low Light Reflectance Value (LRV 13.84), meaning it absorbs much of the available light. The color has a clearly warm tendency, with orange-to-yellow undertones visible under both direct and indirect lighting. PMS 160 C is strongly saturated, presenting with a bold, dense chromatic presence rather than a neutral or muted brown. The color displays a golden-brown undertone, especially prominent in higher-gloss and semi-gloss finishes. Finish sensitivity is moderate; increased gloss may amplify depth and apparent warmth, while matte finishes will subdue the color’s richness.

PMS 160 C is frequently specified for branded exhibits, wayfinding, and retail fixtures requiring an earthy but visually assertive brown.

PMS 160 C performs well in applications requiring a visually assertive yet approachable brown, particularly where warmth and color consistency are brand priorities. It is effective against lighter, cooler backgrounds or in environments aiming to communicate stability and reliability. Users should evaluate finish sensitivity, as gloss can intensify undertones and perceived depth. As with many saturated browns, coverage can require multiple coats, especially over high-contrast or porous substrates. Lighting affects the strength of the golden undertone: warm ambient light will intensify this effect, while cooler lighting may slightly mute it.

This Pantone PMS color is defined by the Pantone Matching System standard. Evaluate the color using a physical Pantone reference and a real paint sample in the intended lighting and finish. Paint appearance varies by finish and lighting.

- The following examples reflect commonly cited branding associations and are based on publicly referenced design usage; they are illustrative, not exhaustive or exclusive. - PMS 160 C is widely cited as a key brown in university branding palettes (such as selected Big Ten institutions) and athletic identities. - PMS 160 C is often referenced in corporate branding for companies seeking a deep, earthy brown distinct from more neutral or black-browns.

Similar colors:
PMS 161 C — Offers a similar hue but is darker and less saturated, making it more subdued.

PMS 152 C — Is warmer and more orange, presenting as a lighter, more vibrant brown-orange.

PMS 471 C — Is similar in chromatic intensity but skews slightly redder and lighter, resulting in a more terracotta appearance.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 160 C color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 160 C color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 160 C color based on Pantone color publications. The PMS 160 C color shown on this website are computer video simulations of the PANTONE PMS 160 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 160 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 160 C

How durable is Pantone PMS 160 C spray paint for branded displays and fixtures?

The durability of PMS 160 C spray paint depends on several factors including surface preparation, the paint type selected, and environmental exposure. For most marketing and display applications, aerosol and professional-grade finishes will provide good durability indoors. If your project involves exposure to frequent handling or outdoor conditions, consider using a higher-performance paint and an appropriate clear topcoat for added protection. Always match the paint system to your display's expected use conditions to maintain brand appearance.

What surface preparation steps are needed for Pantone PMS 160 C paint to achieve the best results?

For the best results with PMS 160 C paint, start by cleaning the surface to remove dust, grease, and contaminants. Use a mild degreaser if needed. Lightly scuff glossy or smooth surfaces with fine sandpaper or a scuff pad for improved adhesion. Make sure the surface is completely dry before painting. It is always recommended to test the paint on a small area first to confirm adhesion and appearance before proceeding with the full project.

Why might Pantone PMS 160 C look different on metal, plastic, and wood surfaces?

PMS 160 C can appear different across materials like metal, plastic, and wood due to differences in absorption, surface texture, and reflectivity. For example, porous or textured substrates may make the color seem lighter or less saturated, while high-gloss or smooth surfaces can deepen the appearance. Always evaluate a sample of PMS 160 C on the actual material, finish, and under the lighting used in the final environment to ensure it meets your brand visual standards.

Can Pantone PMS 160 C be used for precise touch-up, or should I use a different matching approach?

Pantone PMS 160 C is designed for brand color reproduction in new coatings, not for touch-up or repair of existing finishes. If you need touch-up-grade accuracy, the correct process is to send a sample part for custom matching. Using a standard PMS 160 C match is ideal for new displays and components where overall visual alignment is the goal, not for blending repairs into existing finishes.

How quickly will I receive my paint matched to Pantone PMS 160 C?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 160 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 160 C for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 160 C?
Many types of paint are available for Pantone PMS 160 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 160 C spray paint made of?

To make spray paint matched to Pantone PMS 160 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 160 C?
The Pantone PMS 160 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 160 C?
The need for primer for Pantone PMS 160 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 160 C to a different color from another paint company?

While MyPerfectColor can provide PMS 160 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.