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PMS 104 C is part of the Pantone PMS standard color system, commonly specified for brand-critical applications where precise color reproduction across materials is essential. This color is recognized for its earthy, muted, and utilitarian vibe, often perceived as subdued, technical, and somewhat olive-toned. Its mid-range lightness and green-yellow composition make it characteristic for applications seeking a controlled, understated hint of color that maintains visual clarity without high saturation.
PMS 104 C displays mid-level lightness (LRV 30.4), appearing neither very dark nor especially bright. The color has a distinctly warm undertone with a yellow-green hue that leans toward olive. The saturation is moderate, giving the color a muted and slightly subdued appearance compared to more vivid yellow-greens. The undertone is earthy, making PMS 104 C read as natural and slightly utilitarian. The color is sensitive to sheen: higher gloss finishes may cause it to appear lighter and more reflective, while matte finishes increase its perceived earthiness and depth.
PMS 104 C works well where a stable, natural-looking accent is required—such as in environmental branding, packaging prototypes, or retail displays aiming to evoke an organic or technical atmosphere. It should be evaluated in both natural and artificial lighting, as color perception can shift warmer or duller depending on the light source. When compared to similar yellow-greens, PMS 104 C maintains less vibrancy and greater neutrality, which can help minimize visual fatigue in larger applications or in contexts where a less aggressive color presence is needed. For best results, use physical samples and confirm finish type in the final environment.
Similar colors:
PMS 103 C – Darker and even more muted, with a deeper olive cast.
PMS 105 C – Darker and more desaturated, with a brownish undertone.
PMS 383 C – Lighter and more vibrant, with clearer yellow-green character.
Pantone® PMS 104 C . Paint And Spray Paint. MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone Matching System colors in spray paint and other paints.
MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 104 C color in spray paint and other paints.
MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 104 C color and produce outstanding results.
MyPerfectColor matches the Pantone PMS 104 C color based on Pantone color publications. The PMS 104 C color shown on this website are computer video simulations of the PANTONE PMS 104 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.
The Pantone PMS 104 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.
PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone PMS 104 C is often specified by brand standards for signs, displays, and exhibits to ensure consistent visual identity across all elements. When fabricating components that require precise color targeting, PMS 104 C gives you a defined reference for approval. For best results, always sample PMS 104 C on the actual substrate intended for final use, since the appearance can change significantly depending on material and finish. This step helps ensure the finished signage or display accurately represents brand intent under real-world lighting conditions.
Choosing the appropriate paint type for PMS 104 C depends on where and how the painted element will be used. For interior displays or signage, standard interior formulations will provide the needed appearance and durability. For any exterior use, select a paint specifically rated for outdoor exposure to resist weathering and fading. Confirm the product format is correct for your environment and substrate. If you are unsure, consult product guidance specific to your project application to ensure brand color integrity is maintained over time.
Pantone PMS 104 C should be referenced with both its name and full code when ordering to avoid confusion and ensure the correct color standard is matched. The PMS code uniquely identifies the exact color target within the Pantone Matching System. Omitting the code or using the wrong suffix can result in receiving a different color, which may not meet brand specifications. Always double-check the required code and any suffix (such as 'C' for coated) before placing your order.
Using a primer before applying PMS 104 C depends on the substrate type, finish required, and whether the surface is previously painted or bare. Primers improve adhesion and color uniformity, especially on bare materials, porous surfaces, or where color hide is a concern. For best results and to maximize the accuracy of PMS 104 C, follow primer recommendations provided for your chosen paint type and substrate. Proper preparation helps achieve true-to-standard brand color with consistent coverage.
Unfortunately, no.
Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.
The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.
Read more about using Pantone for touch-up.
Learn more about our paint color matching service.
To make spray paint matched to Pantone PMS 104 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.
While MyPerfectColor can provide PMS 104 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.