70% of Orders Ship within 3 Business Days.
Actual color may vary from on-screen representation. Please view a physical color swatch or material sample to confirm your color choice prior to purchase.
70% of Orders Ship within 3 Business Days.
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A match of ICI At First Blush is a very light, low-chroma off-white with a gentle blush-beige cast. It reads soft rather than crisp, with a warm pink-beige undertone that stays close to white without looking stark.
MyPerfectColor custom spray paint matched to the selected ICI color reference can be useful on small parts where a pale warm neutral is needed, such as HVAC vents, switch plates, speaker grilles, PVC pipe, shelving brackets, picture frames, railings, and mailbox hardware. It can also work for trim pieces, fixture covers, and other removable items that need to coordinate with an existing light painted surface without drawing attention.
Because this color is so light, the substrate underneath can affect how it reads and how much coverage is needed. Darker or uneven surfaces may show through until the film builds, and finish, spray thickness, and surface texture can shift the blush undertone a bit. Proper prep and a test application on the actual material are useful on visible parts.
Similar colors:
Imperial Chemical Industries (ICI) was a British chemical company that made paints and speciality products, including food ingredients, speciality polymers, electronic materials, and more.
MyPerfectColor is able to match all of the ICI paint colors so you can find and enjoy the colors you love. MyPerfectColor uses its expert capabilities to recreate the original ICI At First Blush by matching the original ICI color books and swatches. MyPerfectColor is not using ICI paint.
The colors shown on this website are computer video simulations of the ICI At First Blush and may not match ICI Color standards. Refer to ICI Publications to obtain the accurate color. Please know that MyPerfectColor is matching the original ICI color. If you intend to touch up paint that has been on your walls for years, know that your color has undoubtedly changed from the original due to exposure to light and age and the new paint may not match. You will achieve the best results by re-coating the entire surface.
If you need more assistance, please feel free to contact us and one of our expert staff would be happy to help.
Yes. MyPerfectColor can make a custom spray paint match of At First Blush (ICI) for small or awkward items that are easier to spray than brush, such as trim details, vents, railings, pipes, hardware, and accessories.
A match of ICI At First Blush is a light color, so coverage can be more sensitive to the color and condition of the surface underneath. A clean, properly prepared substrate helps the matched finish read more consistently.
Confirm the brand color reference, the MyPerfectColor product format, the sheen, and the quantity before you place the order. Custom-made color matches are made to your selected specifications, so they are not returnable or refundable.
If you are matching At First Blush (ICI) for a project with limited access or a fixed deadline, it is worth double-checking the order details before checkout.
Use a physical swatch or a known existing ICI color reference whenever possible. Screen views can shift with device settings, lighting, and display calibration, so they are not the best way to confirm the target.
MyPerfectColor matches the original brand color standard for At First Blush (ICI), so confirming the exact reference before ordering helps reduce the chance of getting the wrong match.
The SDS is tied to the MyPerfectColor paint product or chemistry, not the color name alone. For product-specific safety information, see the MyPerfectColor Safety Data Sheets page: Safety Data Sheets.
Clean the surface first so dirt, oil, and other contamination do not interfere with adhesion. If the metal is rusty, chalky, or the old coating is peeling, address that before painting. Smooth or glossy existing finishes usually need scuffing so the new coating can bond better.
Gloss, texture, and the condition of the old surface can change how At First Blush (ICI) looks after it dries, so a test application is useful when the item will sit beside an older painted area.
MyPerfectColor has an original sample of the ICI At First Blush in its color archive. This enables us to make paint and verify that it matches the original.
Please note that if your material is not new then the paint may not work for touch up as your material has aged and is likely different than it was when new. Learn more about our color matching accuracy. If you need a touch up application, send us a part and we can create a touch up solution precisely matching the current color and sheen of your specific materials.
Learn more about our color matching service.
MyPerfectColor offers custom spray paint matched to ICI At First Blush which enables you to conveniently achieve a professional spray-smooth finish. It is difficult to gauge spray paint coverage because it depends on how you apply it and the amount of overspray, but generally the 11oz spray will cover about 20 square feet per coat.
MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. This paint sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
While MyPerfectColor can provide paint matched to the ICI At First Blush, we don't provide any crossover information because this is a subjective determination. Every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, so determining which color is the best approximation is a judgement call.
However, under the color image on a color page there is a link that says "Explore Related Colors". Clicking this link displays colors with similar values and you can look for any colors from the company you want.
Keep in mind that this just shows similar colors based on the color values we have stored in our database. It doesn't mean it is the same or give any approximation about how close the color is. You can play around with the Hue, Lightness and Chroma sliders to expand the selection.