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A match of ICI At First Blush is a very light, low-chroma off-white with a gentle blush-beige cast. It reads soft rather than crisp, with a warm pink-beige undertone that stays close to white without looking stark.

MyPerfectColor custom spray paint matched to the selected ICI color reference can be useful on small parts where a pale warm neutral is needed, such as HVAC vents, switch plates, speaker grilles, PVC pipe, shelving brackets, picture frames, railings, and mailbox hardware. It can also work for trim pieces, fixture covers, and other removable items that need to coordinate with an existing light painted surface without drawing attention.

Because this color is so light, the substrate underneath can affect how it reads and how much coverage is needed. Darker or uneven surfaces may show through until the film builds, and finish, spray thickness, and surface texture can shift the blush undertone a bit. Proper prep and a test application on the actual material are useful on visible parts.

Similar colors:

Pure Pink
Scenic Shell
Discreet Charm

Product Data

About ICI Paints

Imperial Chemical Industries (ICI) was a British chemical company that made paints and speciality products, including food ingredients, speciality polymers, electronic materials, and more.

Matching ICI Paint Colors

MyPerfectColor is able to match all of the ICI paint colors so you can find and enjoy the colors you love. MyPerfectColor uses its expert capabilities to recreate the original ICI At First Blush by matching the original ICI color books and swatches. MyPerfectColor is not using ICI paint.

The colors shown on this website are computer video simulations of the ICI At First Blush and may not match ICI Color standards. Refer to ICI Publications to obtain the accurate color. Please know that MyPerfectColor is matching the original ICI color. If you intend to touch up paint that has been on your walls for years, know that your color has undoubtedly changed from the original due to exposure to light and age and the new paint may not match. You will achieve the best results by re-coating the entire surface.

If you need more assistance, please feel free to contact us and one of our expert staff would be happy to help.

Frequently Asked Questions About Match of ICI™ At First Blush *

Can At First Blush (ICI) be ordered in custom spray paint for trim, vents, hardware, or other small parts?

Yes. MyPerfectColor can make a custom spray paint match of At First Blush (ICI) for small or awkward items that are easier to spray than brush, such as trim details, vents, railings, pipes, hardware, and accessories.

A match of ICI At First Blush is a light color, so coverage can be more sensitive to the color and condition of the surface underneath. A clean, properly prepared substrate helps the matched finish read more consistently.

What should I confirm before ordering At First Blush (ICI) as a custom MyPerfectColor spray paint?

Confirm the brand color reference, the MyPerfectColor product format, the sheen, and the quantity before you place the order. Custom-made color matches are made to your selected specifications, so they are not returnable or refundable.

If you are matching At First Blush (ICI) for a project with limited access or a fixed deadline, it is worth double-checking the order details before checkout.

How do I verify the correct At First Blush (ICI) color reference before ordering?

Use a physical swatch or a known existing ICI color reference whenever possible. Screen views can shift with device settings, lighting, and display calibration, so they are not the best way to confirm the target.

MyPerfectColor matches the original brand color standard for At First Blush (ICI), so confirming the exact reference before ordering helps reduce the chance of getting the wrong match.

Where can I find the SDS for At First Blush (ICI) MyPerfectColor paint?

The SDS is tied to the MyPerfectColor paint product or chemistry, not the color name alone. For product-specific safety information, see the MyPerfectColor Safety Data Sheets page: Safety Data Sheets.

What prep matters before applying At First Blush (ICI) to metal or an existing coating?

Clean the surface first so dirt, oil, and other contamination do not interfere with adhesion. If the metal is rusty, chalky, or the old coating is peeling, address that before painting. Smooth or glossy existing finishes usually need scuffing so the new coating can bond better.

Gloss, texture, and the condition of the old surface can change how At First Blush (ICI) looks after it dries, so a test application is useful when the item will sit beside an older painted area.

How quickly will I receive my paint matched to ICI At First Blush?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match ICI At First Blush depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
What are the RGB, HEX and LRV values for ICI At First Blush?
The RGB values for ICI At First Blush are 0, 0, 0 and the HEX code is #000000. The LRV for ICI At First Blush is 0.01. The LRV stands for Light Reflectance Value and measures the percentage of light that a color reflects. Learn more about Light Reflectance Values and using RGB and Hex codes for paint.
What is the Hue Angle and Chroma for ICI At First Blush?
The Hue Angle for ICI At First Blush is 0.0 and the chroma is 0.0. The Hue Angle represents the position of a color's hue around a color wheel. The Chromacity represents the intensity of a hue. Learn more about browsing colors by hue.
Which paint matching the ICI At First Blush would be best for interior walls?
MyPerfectColor doesn't sell ICI, but it does match the ICI At First Blush in a wide variety of paint types. The best paint for interior walls is typically a matte or eggshell. Flat paint is most often used for ceilings and semi-gloss paint is used for trim. If it is a commercial or industrial application, you may have other considerations such as chemical resistance. Custom spray paint can be used for in wall speakers, railings, HVAC vents, electrical cabinets and anything else needing a professional spray smooth finish. Contact MyPerfectColor support if you have specific questions about the best paint to use for your project.
How can MyPerfectColor match the ICI At First Blush?

MyPerfectColor has an original sample of the ICI At First Blush in its color archive. This enables us to make paint and verify that it matches the original.

Please note that if your material is not new then the paint may not work for touch up as your material has aged and is likely different than it was when new. Learn more about our color matching accuracy. If you need a touch up application, send us a part and we can create a touch up solution precisely matching the current color and sheen of your specific materials.

Learn more about our color matching service.

How many spray cans of the ICI At First Blush should I get?

MyPerfectColor offers custom spray paint matched to ICI At First Blush which enables you to conveniently achieve a professional spray-smooth finish. It is difficult to gauge spray paint coverage because it depends on how you apply it and the amount of overspray, but generally the 11oz spray will cover about 20 square feet per coat.

MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. This paint sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

How do I find the same color as the ICI At First Blush in a different company?

While MyPerfectColor can provide paint matched to the ICI At First Blush, we don't provide any crossover information because this is a subjective determination. Every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, so determining which color is the best approximation is a judgement call.

However, under the color image on a color page there is a link that says "Explore Related Colors". Clicking this link displays colors with similar values and you can look for any colors from the company you want.

Keep in mind that this just shows similar colors based on the color values we have stored in our database. It doesn't mean it is the same or give any approximation about how close the color is. You can play around with the Hue, Lightness and Chroma sliders to expand the selection.