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A match of ICI Pure Pink is a very light pink with low saturation and a faint warm peach cast. It reads soft and pale rather than vivid, with a restrained character that sits close to off-white in brighter finishes.

MyPerfectColor custom spray paint matched to Pure Pink can be used on small parts where a pale pink finish needs to be repeated cleanly: switch plates, outlet covers, speaker grilles, picture frames, shelf brackets, cabinet pulls, baskets, railings, mailboxes, shutters, and other removable trim pieces. It is also practical for PVC, metal hardware, and molded accessories after proper surface preparation.

Because the color is very light and only lightly chromatic, coverage can vary with substrate color and sheen. Darker or uneven surfaces may show through sooner, so even prep, a test spray, and enough film build can matter. The final appearance can shift a little with finish and material texture.

Similar colors:

52 Shadow Rose
78 Sweet Dreams
At First Blush

Product Data

About ICI Paints

Imperial Chemical Industries (ICI) was a British chemical company that made paints and speciality products, including food ingredients, speciality polymers, electronic materials, and more.

Matching ICI Paint Colors

MyPerfectColor is able to match all of the ICI paint colors so you can find and enjoy the colors you love. MyPerfectColor uses its expert capabilities to recreate the original ICI Pure Pink by matching the original ICI color books and swatches. MyPerfectColor is not using ICI paint.

The colors shown on this website are computer video simulations of the ICI Pure Pink and may not match ICI Color standards. Refer to ICI Publications to obtain the accurate color. Please know that MyPerfectColor is matching the original ICI color. If you intend to touch up paint that has been on your walls for years, know that your color has undoubtedly changed from the original due to exposure to light and age and the new paint may not match. You will achieve the best results by re-coating the entire surface.

If you need more assistance, please feel free to contact us and one of our expert staff would be happy to help.

Frequently Asked Questions About Match of ICI™ Pure Pink *

Can I return or refund a MyPerfectColor match of ICI Pure Pink if the custom order is not right?

Custom-made color orders should be chosen carefully because they are made to your selected reference and are typically not returnable or refundable. Before ordering a match of ICI Pure Pink, confirm the brand color reference, the MyPerfectColor product type, the sheen, and the quantity you need.

Also make sure you are ordering MyPerfectColor paint matched to the ICI Pure Pink color reference, not ICI's original paint product. If you are unsure about any of those details, verify them before you place the order.

How should I prepare a surface before using MyPerfectColor paint matched to ICI Pure Pink?

For a better result with a match of ICI Pure Pink, start by cleaning the surface and removing dirt, dust, grease, and loose material. If the surface is glossy or slick, a light scuff may help when appropriate. Mask off surrounding areas before you spray or apply the paint.

It is also a good idea to test the MyPerfectColor match on the actual surface first, especially if the item is metal, plastic, wood, or a previously coated part. Preparation affects adhesion and can also affect how the color reads after it is applied.

What projects are a good fit for custom spray paint matched to ICI Pure Pink?

MyPerfectColor custom spray paint matched to ICI Pure Pink is especially useful for trim details, fixtures, railings, vents, pipes, hardware, and accessories that are awkward or inefficient to coat with a brush. It is also practical for small removable parts where you want a repeatable match to the selected brand color.

Common examples include PVC pipe, grilles, switch covers, brackets, mailboxes, shutters, and other parts where spray application is easier than brushing. This is a MyPerfectColor match of ICI Pure Pink, not the original ICI paint product.

How do I confirm ICI Pure Pink before ordering a MyPerfectColor color match?

Confirm ICI Pure Pink from a physical swatch, a known existing painted reference, or another verified original brand color reference before you order. Do not rely on screen viewing alone, because monitors and phone displays can shift how the color appears.

MyPerfectColor matches the original brand color reference, so the best way to reduce ordering risk is to verify that Pure Pink is the exact target you want before placing the order. If you are matching an existing part, compare against the actual item whenever possible.

How much MyPerfectColor paint matched to ICI Pure Pink should I order for my project?

Coverage depends on the surface size, texture, hiding power, application method, and how many coats you need. A typical can of spray paint covers about 20 square feet with one coat. Other paint formats usually cover about 400 to 600 square feet, depending on the product and application.

For a match of ICI Pure Pink, plan enough material for the full project plus any test area and extra coats if the surface is dark, uneven, or porous. If the item has a lot of edges or detail, coverage may be lower than the stated estimate.

How quickly will I receive my paint matched to ICI Pure Pink?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match ICI Pure Pink depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
What are the RGB, HEX and LRV values for ICI Pure Pink?
The RGB values for ICI Pure Pink are 0, 0, 0 and the HEX code is #000000. The LRV for ICI Pure Pink is 0.01. The LRV stands for Light Reflectance Value and measures the percentage of light that a color reflects. Learn more about Light Reflectance Values and using RGB and Hex codes for paint.
What is the Hue Angle and Chroma for ICI Pure Pink?
The Hue Angle for ICI Pure Pink is 0.0 and the chroma is 0.0. The Hue Angle represents the position of a color's hue around a color wheel. The Chromacity represents the intensity of a hue. Learn more about browsing colors by hue.
Which paint matching the ICI Pure Pink would be best for interior walls?
MyPerfectColor doesn't sell ICI, but it does match the ICI Pure Pink in a wide variety of paint types. The best paint for interior walls is typically a matte or eggshell. Flat paint is most often used for ceilings and semi-gloss paint is used for trim. If it is a commercial or industrial application, you may have other considerations such as chemical resistance. Custom spray paint can be used for in wall speakers, railings, HVAC vents, electrical cabinets and anything else needing a professional spray smooth finish. Contact MyPerfectColor support if you have specific questions about the best paint to use for your project.
How can MyPerfectColor match the ICI Pure Pink?

MyPerfectColor has an original sample of the ICI Pure Pink in its color archive. This enables us to make paint and verify that it matches the original.

Please note that if your material is not new then the paint may not work for touch up as your material has aged and is likely different than it was when new. Learn more about our color matching accuracy. If you need a touch up application, send us a part and we can create a touch up solution precisely matching the current color and sheen of your specific materials.

Learn more about our color matching service.

How many spray cans of the ICI Pure Pink should I get?

MyPerfectColor offers custom spray paint matched to ICI Pure Pink which enables you to conveniently achieve a professional spray-smooth finish. It is difficult to gauge spray paint coverage because it depends on how you apply it and the amount of overspray, but generally the 11oz spray will cover about 20 square feet per coat.

MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. This paint sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

How do I find the same color as the ICI Pure Pink in a different company?

While MyPerfectColor can provide paint matched to the ICI Pure Pink, we don't provide any crossover information because this is a subjective determination. Every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, so determining which color is the best approximation is a judgement call.

However, under the color image on a color page there is a link that says "Explore Related Colors". Clicking this link displays colors with similar values and you can look for any colors from the company you want.

Keep in mind that this just shows similar colors based on the color values we have stored in our database. It doesn't mean it is the same or give any approximation about how close the color is. You can play around with the Hue, Lightness and Chroma sliders to expand the selection.