70% of Orders Ship within 3 Business Days.
Actual color may vary from on-screen representation. Please view a physical color swatch or material sample to confirm your color choice prior to purchase.
70% of Orders Ship within 3 Business Days.
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A match of ICI Discreet Charm reads as a very light, low-chroma off-white with a gentle warm cast. The color sits close to white but carries a soft beige-pink undertone, so it looks quieter and less stark than a clean white.
MyPerfectColor custom spray paint matched to the selected ICI color can be used on small architectural and hardware parts where a pale warm neutral is needed. It can coordinate vents, switch covers, access panels, PVC trim, shelf brackets, frames, railings, shutters, mailboxes, speaker grilles, and other removable pieces without drawing attention to the part itself.
Because this is a very light color, coverage can be affected by the substrate underneath; darker, uneven, or stained surfaces may show through and can need extra coats for even color. Sheen, film build, and surface texture can also shift how warm or creamy the match appears, so preparation matters when you want the sprayed finish to read clean and consistent.
Similar colors:
Imperial Chemical Industries (ICI) was a British chemical company that made paints and speciality products, including food ingredients, speciality polymers, electronic materials, and more.
MyPerfectColor is able to match all of the ICI paint colors so you can find and enjoy the colors you love. MyPerfectColor uses its expert capabilities to recreate the original ICI Discreet Charm by matching the original ICI color books and swatches. MyPerfectColor is not using ICI paint.
The colors shown on this website are computer video simulations of the ICI Discreet Charm and may not match ICI Color standards. Refer to ICI Publications to obtain the accurate color. Please know that MyPerfectColor is matching the original ICI color. If you intend to touch up paint that has been on your walls for years, know that your color has undoubtedly changed from the original due to exposure to light and age and the new paint may not match. You will achieve the best results by re-coating the entire surface.
If you need more assistance, please feel free to contact us and one of our expert staff would be happy to help.
Coverage depends on the size of the item, surface texture, hiding power, application method, and how many coats you plan to apply. A typical can of spray paint covers about 20 square feet with one coat. Other MyPerfectColor paints typically cover about 400 to 600 square feet per unit, depending on the product and surface.
If you are coating a small part, fixture, or accessory in Discreet Charm 344343, plan more conservatively if the surface is rough, porous, dark, or likely to need extra coats. If you are unsure, size the order for the full project plus a little extra for test spray and touch-up on the same item.
Plastic surfaces vary a lot, so the safest approach is to test the actual material before committing to the full project. MyPerfectColor spray paint matched to Discreet Charm 344343 can work well on many plastics, but some low-energy plastics need special prep or primer to improve adhesion.
If the part is important, clean it first, let it dry, and test a small area on the same plastic. Using the MyPerfectColor primer for Acrylic Enamel can help improve adhesion when the substrate is difficult or uncertain.
Before applying MyPerfectColor paint matched to Discreet Charm 344343, clean the surface so it is free of dust, oil, wax, and loose debris. On metal, remove rust and corrosion. On an older coating, scuff the surface if it is glossy or slick so the new paint can bond better.
If the old coating is peeling, soft, contaminated, or otherwise failing, it should be corrected before painting. The final look can change with the condition of the old finish, its gloss, and its texture, so a test spray is a good way to check compatibility before you commit to the full job.
Yes. MyPerfectColor custom spray paint matched to Discreet Charm 344343 is a practical choice for baskets, frames, shelving, brackets, knobs, hardware, furniture accents, and other small items where spray application is easier than brushing.
For these projects, make sure the item is clean and ready to coat, and choose spray paint when the part has edges, texture, or detail that are hard to cover evenly by hand. The goal is to match the selected color reference on the object you are actually painting.
The SDS is tied to the specific MyPerfectColor product and chemistry, not to the Discreet Charm 344343 color name by itself. If you need safety information, look up the SDS for the exact MyPerfectColor format you plan to order, such as spray paint or another product type.
MyPerfectColor Safety Data Sheets are available on the MyPerfectColor Safety Data Sheets page. Checking the SDS for the exact product helps you confirm the correct safety and handling information before use.
MyPerfectColor has an original sample of the ICI Discreet Charm in its color archive. This enables us to make paint and verify that it matches the original.
Please note that if your material is not new then the paint may not work for touch up as your material has aged and is likely different than it was when new. Learn more about our color matching accuracy. If you need a touch up application, send us a part and we can create a touch up solution precisely matching the current color and sheen of your specific materials.
Learn more about our color matching service.
MyPerfectColor offers custom spray paint matched to ICI Discreet Charm which enables you to conveniently achieve a professional spray-smooth finish. It is difficult to gauge spray paint coverage because it depends on how you apply it and the amount of overspray, but generally the 11oz spray will cover about 20 square feet per coat.
MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. This paint sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
While MyPerfectColor can provide paint matched to the ICI Discreet Charm, we don't provide any crossover information because this is a subjective determination. Every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, so determining which color is the best approximation is a judgement call.
However, under the color image on a color page there is a link that says "Explore Related Colors". Clicking this link displays colors with similar values and you can look for any colors from the company you want.
Keep in mind that this just shows similar colors based on the color values we have stored in our database. It doesn't mean it is the same or give any approximation about how close the color is. You can play around with the Hue, Lightness and Chroma sliders to expand the selection.