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Pantone™ PMS 7760 U

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PMS 7760 U is a Pantone PMS green specified as a precise visual reference rather than a paint formula, often selected for brand systems that require a grounded, natural presence. It conveys a restrained, professional vibe that reads as organic, steady, and intentional rather than bright or decorative.

The color appears dark to mid-dark, with an LRV of 26.95. It leans slightly warm within the green range and shows moderate saturation, presenting as subdued rather than vivid. An earthy undertone softens contrast and visual sharpness.

PMS 7760 U works well in controlled brand environments where lighting is consistent and glare is limited, allowing its depth to read clearly. Because it is a darker, moderately saturated green, it can benefit from a uniform primer and even application to avoid patchiness, especially on porous or high-contrast surfaces. In glossier finishes, surface imperfections may be more visible, while matte or satin finishes can help maintain a calmer, more uniform appearance.

The color is often specified for environmental, conservation, or sustainability-oriented branding. It appears in institutional graphics, wayfinding, and interpretive displays where visual seriousness is required, and in exhibits or branded environments that aim to feel grounded and natural rather than promotional.

Similar colors:

PMS 7759 U: slightly darker and more subdued, with increased visual weight.
PMS 7761 U: lighter and more open, with reduced depth and contrast.
PMS 5757 U: more neutral and grayer, with less green clarity.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 7760 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 7760 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 7760 U color based on Pantone color publications. The PMS 7760 U color shown on this website are computer video simulations of the PANTONE PMS 7760 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 7760 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 7760 U

How quickly will I receive my paint matched to Pantone PMS 7760 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 7760 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 7760 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 7760 U?
Many types of paint are available for Pantone PMS 7760 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 7760 U spray paint made of?

To make spray paint matched to Pantone PMS 7760 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 7760 U?
The Pantone PMS 7760 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 7760 U?
The need for primer for Pantone PMS 7760 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 7760 U to a different color from another paint company?

While MyPerfectColor can provide PMS 7760 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.