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PMS 2010 U is a Pantone Matching System color commonly referenced in branding and visual communication where a lively, modern turquoise tone is required. The color conveys freshness, optimism, and clarity, with a distinctly contemporary and expressive character.
The color reads as a medium-light tone with an LRV of 53.16. It presents a cool overall tendency with a clear blue-green balance and high saturation that gives it vivid visual impact. A clean green-blue undertone keeps the color bright rather than muted.
PMS 2010 U works well in environments where bold color clarity and brand visibility are priorities, especially under controlled lighting. Due to its high saturation, it may require additional coats for even coverage, and a light or white primer can help support color uniformity. Finish choice and lighting conditions can noticeably influence perceived brightness and should be evaluated with a physical sample.
The following examples reflect commonly cited branding associations and are based on publicly referenced design usage; they are illustrative, not exhaustive or exclusive. PMS 2010 is widely cited in design literature as Pantone’s 2010 Color of the Year, associated with optimism and contemporary culture. The color is commonly referenced in branding discussions related to wellness, travel, and modern lifestyle marketing.
Similar colors:
PMS 2009 U: slightly darker and bluer, with less green presence.
PMS 2011 U: lighter and more open, with a softer visual weight.
PMS 2010 C: more saturated and crisper in appearance, with higher perceived contrast.
MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 2010 U color in spray paint and other paints.
MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 2010 U color and produce outstanding results.
MyPerfectColor matches the Pantone PMS 2010 U color based on Pantone color publications. The PMS 2010 U color shown on this website are computer video simulations of the PANTONE PMS 2010 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.
The Pantone PMS 2010 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.
PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone PMS 2010 U is a brand color reference used as a visual target when fabricating signs, displays, and exhibit components. It helps align color appearance across vendors and materials, but it is not a paint formula or finish specification.
For fabricated elements, the best practice is to produce a physical sample of PMS 2010 U on the actual substrate and finish you plan to use. Material, sheen, and lighting can all shift how the color appears, so sampling helps confirm acceptance before full production.
The Safety Data Sheet is not specific to Pantone PMS 2010 U itself. SDS documents are tied to the paint or coating product type, such as spray paint, epoxy, or urethane, rather than the color code.
After selecting the product format for PMS 2010 U, you can locate the corresponding SDS in the SDS library for that specific product. This ensures the safety information matches the actual coating you are ordering.
Pantone PMS 2010 U defines a color target only. It does not specify sheen, texture, film build, or substrate conditions, all of which strongly affect how a color looks once applied.
Because of these variables, using PMS 2010 U as a touch-up reference for an existing coating often leads to visible differences. Pantone PMS colors are better suited for brand-facing components where visual alignment to the Pantone standard is the goal, not for repairing or blending into an existing surface.
As a general planning estimate, one spray can mixed to Pantone PMS 2010 U covers about 10 to 12 square feet per coat. Actual coverage can vary based on surface texture, application technique, and the number of coats required.
Highly saturated Pantone colors may need additional coats for uniform hide, especially on contrasting substrates. For critical brand applications, ordering an extra can is recommended to account for testing, adjustments, and coverage variation.
Unfortunately, no.
Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.
The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.
Read more about using Pantone for touch-up.
Learn more about our paint color matching service.
To make spray paint matched to Pantone PMS 2010 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.
While MyPerfectColor can provide PMS 2010 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.