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PMS 7523 U is a Pantone Matching System color specified for consistent visual communication across brand-controlled applications. It conveys an earthy, restrained, stable character with a natural, subdued warmth suited to serious and institutional palettes.

The color appears dark, with an LRV of 20.15. It leans warm with a brown-orange bias and maintains moderate chroma, avoiding vivid saturation while retaining presence.

PMS 7523 U works well in brand environments that need depth and authority without strong contrast or brightness. Its darker value can absorb light, so finish choice and lighting conditions can significantly influence perceived richness; low-sheen finishes often read more even.

Similar colors:

PMS 7522 U: slightly lighter and more open, with less visual weight.
PMS 7524 U: darker and more subdued, with increased brown depth.
PMS 7531 U: cooler and more neutral, with reduced warmth.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 7523 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 7523 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 7523 U color based on Pantone color publications. The PMS 7523 U color shown on this website are computer video simulations of the PANTONE PMS 7523 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 7523 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 7523 U

What should I expect when reordering PMS 7523 U paint for future projects?

PMS 7523 U is a Pantone PMS color, which means it is a visual color target, not a fixed paint formula. When reordering, the most reliable way to maintain consistency is to use the same product type, sheen, and application method each time.

For brand-critical work, keep an approved physical sample from your first order and use that same reference for future runs. Changes in substrate, finish, or gloss level can cause visible differences even when the Pantone code stays the same.

Can PMS 7523 U be matched when painting metal or powder-coated parts?

Yes, PMS 7523 U can be matched for metal parts, but surface preparation and the existing coating matter. Bare metal, primed metal, and previously powder-coated surfaces can all affect how the color appears once applied.

Gloss level and texture from a powder coat can shift the perceived depth and warmth of the Pantone match. For display or fabricated components, it is recommended to test the color on a prepared sample part before committing to a full production run.

Why does PMS 7523 U look different under various lighting conditions?

PMS 7523 U, like all Pantone colors, can appear different depending on the light source and viewing environment. Daylight, LED, fluorescent, and warm interior lighting can each shift how the color is perceived.

For brand-facing applications, evaluate the color under the same lighting where it will be displayed or installed. Reviewing a physical sample in the actual environment helps avoid surprises caused by lighting-related color shifts.

Do I need a primer before applying PMS 7523 U paint?

Whether a primer is needed for PMS 7523 U depends on the substrate, the paint type, and the exposure conditions. Primers are often recommended for bare metal, plastics, or uneven surfaces to improve adhesion and create a uniform base color.

Using a consistent primer can also help the Pantone match appear more predictable, especially on darker or mixed substrates. When color accuracy is important, testing the full system including primer and topcoat is the safest approach.

How quickly will I receive my paint matched to Pantone PMS 7523 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 7523 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 7523 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 7523 U?
Many types of paint are available for Pantone PMS 7523 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 7523 U spray paint made of?

To make spray paint matched to Pantone PMS 7523 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 7523 U?
The Pantone PMS 7523 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 7523 U?
The need for primer for Pantone PMS 7523 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 7523 U to a different color from another paint company?

While MyPerfectColor can provide PMS 7523 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.