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Pantone™ PMS 7524 U
Actual color may vary from on-screen representation. Please view a physical color swatch or material sample to confirm your color choice prior to purchase.
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PMS 7524 U is a Pantone PMS color specified for consistent visual matching across materials in branding and display contexts. It presents a deep, muted warmth with an organic, natural character that reads as restrained, stable, and serious rather than decorative.
The color appears dark, with an LRV of 16.03, and leans warm with an orange-brown directional bias. It shows moderate saturation and carries earthy undertones that soften contrast and visual sharpness.
This color works well where a subdued but intentional brand presence is required, particularly in environments that benefit from reduced glare or visual noise. Darker depth can emphasize surface texture and edge definition, so consistent surface preparation and even application help maintain uniform appearance.
Under strong lighting, warmth may become more pronounced, making finish selection and sample evaluation important for brand approval.
Similar colors:
PMS 7525 U: slightly darker and more neutral, with reduced warmth.
PMS 7526 U: darker overall, with increased depth and less openness.
PMS 7508 U: lighter and more yellow-leaning, with a drier appearance.
Product Data
About Pantone and MyPerfectColor
MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 7524 U color in spray paint and other paints.
MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 7524 U color and produce outstanding results.
MyPerfectColor matches the Pantone PMS 7524 U color based on Pantone color publications. The PMS 7524 U color shown on this website are computer video simulations of the PANTONE PMS 7524 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.
The Pantone PMS 7524 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.
PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.
Frequently Asked Questions About Pantone™ PMS 7524 U
What should I consider to keep PMS 7524 U looking uniform on large branded surfaces?
When applying PMS 7524 U over large areas such as panels, displays, or exhibit walls, plan for consistent coverage from start to finish. Use the same product format, batch, and application method across the entire surface to avoid visible variation.
Apply full, even coats and allow proper flash and dry time between coats. Because Pantone PMS colors are visual standards rather than paint formulas, coverage and hide can vary by substrate and finish. Testing PMS 7524 U on the actual material first helps confirm how many coats are needed for a uniform appearance.
Should I order a sample of PMS 7524 U before full production for brand approval?
Yes. For projects with formal brand review or stakeholder signoff, ordering a sample of PMS 7524 U is strongly recommended before committing to a full run. Pantone PMS codes define a color target, but appearance can shift based on substrate, finish, and lighting.
Evaluate the sample under the actual installed lighting and on the real material whenever possible. This allows teams to confirm visual acceptance of PMS 7524 U early and reduce the risk of rework or rejection later in the workflow.
What safety and VOC expectations apply when using paint matched to PMS 7524 U?
Safety and VOC characteristics depend on the specific paint product and format chosen, not on the PMS 7524 U color itself. Always review the Safety Data Sheet for the selected product to understand ventilation needs, handling precautions, and personal protective equipment requirements.
Follow all label instructions during application and curing. If the project has specific environmental or workplace requirements, confirm that the chosen product meets those expectations before ordering.
How quickly will I receive my paint matched to Pantone PMS 7524 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 7524 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 7524 U for touch up?
Unfortunately, no.
Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.
The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.
Read more about using Pantone for touch-up.
Learn more about our paint color matching service.
How do I buy paint in the Pantone PMS 7524 U?
Many types of paint are available for Pantone PMS 7524 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 7524 U spray paint made of?
To make spray paint matched to Pantone PMS 7524 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.
How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 7524 U?
The Pantone PMS 7524 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 7524 U?
The need for primer for Pantone PMS 7524 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 7524 U to a different color from another paint company?
While MyPerfectColor can provide PMS 7524 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.
Color details
LRV: 16.03%
Color properties
Color Type:
Standard
Hide:
Standard
Match Source:
Brochure/swatch book
Match Type:
Physical match
Textured:
No
Source on hand:
Yes
Color Category:
Standard
