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Color summary PMS 7424 U is a Pantone PMS color used as a precise brand reference, presenting as a saturated, intense red with a dramatic and assertive presence. The overall impression is bold, energetic, dense, commanding, and attention-focused.

Color characteristics The color presents as a dark red with an LRV of 21.06 and reads warm rather than blue-leaning. It shows very high saturation and chroma, with a subtle magenta undertone that adds richness and depth.

Practical application This color performs well in brand-driven environments where strong contrast and immediate visibility are important, such as signage, displays, and experiential elements. Because of its high saturation and lower lightness, it often benefits from careful surface preparation and may require additional coats to achieve uniform coverage, especially over lighter or uneven substrates.

Finish and lighting conditions can noticeably influence perceived depth, so sampling in the intended finish and environment can help confirm expectations.

Similar colors:

PMS 7425 U: darker and heavier, with more visual density and less openness.
PMS 186 U: brighter and slightly cleaner, with less depth and weight.
PMS 200 U: slightly cooler and more controlled, with reduced magenta richness.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 7424 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 7424 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 7424 U color based on Pantone color publications. The PMS 7424 U color shown on this website are computer video simulations of the PANTONE PMS 7424 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 7424 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 7424 U

How accurate should I expect a paint match to Pantone PMS 7424 U?

Pantone PMS 7424 U is a highly saturated brand color, and matching it in paint involves visual interpretation rather than a fixed formula. MyPerfectColor produces PMS 7424 U as a visual match to the Pantone reference, but the final appearance can vary based on substrate, finish, and lighting.

For critical brand applications, you should expect a close visual match rather than an exact numeric equivalence. Reviewing a sample on the actual material and under the intended lighting is the best way to confirm acceptance before full production.

Can I get Pantone PMS 7424 U paint produced faster if I have a deadline?

Yes. Expedited production options for Pantone PMS 7424 U are typically available during checkout. Expediting prioritizes manufacturing but does not change the matching process or visual standards.

If your project has a firm in-hand date, it is recommended to contact MyPerfectColor before ordering to confirm current production timing and shipping options. This helps avoid schedule issues for time-sensitive brand or display work.

Is Pantone PMS 7424 U suitable for signs, displays, or exhibit components?

Yes. Pantone PMS 7424 U is commonly specified for brand-driven signs, displays, and exhibit elements where visual consistency matters. In these contexts, the Pantone code serves as the color target for communication across vendors.

Because fabricated elements may use different materials and finishes, evaluating PMS 7424 U on the actual substrate is strongly recommended. Sampling helps confirm color acceptance and coverage before producing large or high-visibility components.

How much area does one spray can of Pantone PMS 7424 U cover?

Coverage for a spray can of Pantone PMS 7424 U is approximately 12 to 20 square feet per coat. Actual results depend on spray technique, surface texture, and the number of coats required.

Highly saturated colors like PMS 7424 U may need additional coats for uniform hide, especially on darker or uneven substrates. For planning purposes, estimate generously and consider ordering extra cans to account for test sprays and coverage variation.

How quickly will I receive my paint matched to Pantone PMS 7424 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 7424 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 7424 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 7424 U?
Many types of paint are available for Pantone PMS 7424 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 7424 U spray paint made of?

To make spray paint matched to Pantone PMS 7424 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 7424 U?
The Pantone PMS 7424 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 7424 U?
The need for primer for Pantone PMS 7424 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 7424 U to a different color from another paint company?

While MyPerfectColor can provide PMS 7424 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.