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PMS Rhodamine Red U is a Pantone PMS color commonly specified in brand, marketing, and display contexts where strong visual impact is essential. The color conveys an energetic, fluorescent-leaning, bold, attention-commanding vibe that reads as expressive and assertive in large fields.

The color presents as a deep, intense red-pink with very high visual saturation. It has a cool-to-neutral tendency with a pronounced magenta undertone and a low light reflectance value (LRV 21.06), giving it strong visual weight.

The color is highly finish-sensitive, with sheen and film thickness noticeably affecting perceived intensity. Gloss and lighting conditions can amplify brightness, while matte finishes may slightly soften its appearance.

This color works best in controlled brand environments, signage, displays, and experiential installations where bold color presence is intentional. Due to its extreme saturation, it often benefits from a white or appropriately tinted primer and multiple thin coats to achieve uniform coverage, especially over darker substrates. Lighting conditions and gloss level can significantly influence how intense and luminous the color appears, so testing in the intended environment is recommended.

Similar colors:

Pantone 219 U: lighter and more openly magenta, with less depth and visual weight.
Pantone 192 U: darker and slightly warmer, with reduced fluorescent character.
Pantone 234 U: cooler and more purple-leaning, with a sharper magenta bias.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS Rhodamine Red U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS Rhodamine Red U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS Rhodamine Red U color based on Pantone color publications. The PMS Rhodamine Red U color shown on this website are computer video simulations of the PANTONE PMS Rhodamine Red U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS Rhodamine Red U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS Rhodamine Red U

How does finish affect the appearance of Pantone PMS Rhodamine Red U?

Finish has a strong impact on how Pantone PMS Rhodamine Red U is perceived. A gloss finish typically looks brighter and more saturated, while satin can slightly soften intensity. Matte finishes tend to reduce perceived brightness and can make this vivid red appear deeper or less vibrant.

Because PMS Rhodamine Red U is highly saturated, the finish choice should be made intentionally and reviewed with a sample in the exact finish you plan to use. Pantone codes define the color target, not the sheen, so finish selection is part of ordering correctness.

Why does Pantone PMS Rhodamine Red U look different under various lighting conditions?

Pantone PMS Rhodamine Red U can shift in appearance depending on the light source and viewing environment. Daylight, LED, fluorescent, and warm interior lighting can each change how bright or saturated the color appears.

For brand-critical applications, evaluate the color under the same lighting where it will be installed or displayed. This helps avoid surprises caused by metamerism, where the color match is correct to the Pantone standard but appears different under alternate lighting.

Can I expedite production for Pantone PMS Rhodamine Red U if I have a deadline?

Yes. Expedited production options are available for Pantone PMS Rhodamine Red U and can be selected during checkout when timing is critical.

If your project has a fixed deadline or installation date, contact MyPerfectColor before ordering to confirm production timing and shipping expectations. This helps ensure the correct product arrives when you need it.

Is Pantone PMS Rhodamine Red U the right choice for precise color matching on an existing item?

Pantone PMS Rhodamine Red U is intended for brand color reproduction, not for matching the exact color of an existing painted or manufactured item. If you need the new coating to visually disappear into an existing surface, a Pantone reference alone is usually not sufficient.

In those cases, the correct path is to send a physical part for matching so the color can be evaluated against the actual substrate and finish. Use Pantone PMS Rhodamine Red U when the Pantone standard itself is the target and brand consistency is the primary goal.

How quickly will I receive my paint matched to Pantone PMS Rhodamine Red U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS Rhodamine Red U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS Rhodamine Red U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS Rhodamine Red U?
Many types of paint are available for Pantone PMS Rhodamine Red U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS Rhodamine Red U spray paint made of?

To make spray paint matched to Pantone PMS Rhodamine Red U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS Rhodamine Red U?
The Pantone PMS Rhodamine Red U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS Rhodamine Red U?
The need for primer for Pantone PMS Rhodamine Red U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS Rhodamine Red U to a different color from another paint company?

While MyPerfectColor can provide PMS Rhodamine Red U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.