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PMS 813 U is a Pantone PMS color defined as a standardized visual reference for brand and marketing applications, conveying a bold, saturated, and energetic presence with a distinctly expressive character.

The color appears mid-to-dark with an LRV of 21.06 and leans warm with a red-forward magenta hue. It is highly saturated with a strong pink-magenta undertone that remains noticeable across different paint finishes.

PMS 813 U performs best in applications where high visibility and brand emphasis are required. Because of its intensity, careful surface preparation and evaluation under intended lighting can help manage uneven appearance, especially compared to less saturated pink or magenta tones.

Similar colors:

PMS 812 U: slightly darker and more purple-leaning, with reduced pink clarity.
PMS 814 U: lighter and a bit more open, with less visual intensity.
PMS 807 U: more fluorescent and sharper, with higher visual pop and less depth.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 813 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 813 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 813 U color based on Pantone color publications. The PMS 813 U color shown on this website are computer video simulations of the PANTONE PMS 813 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 813 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 813 U

Does Pantone PMS 813 U require special coverage or additional coats?

Pantone PMS 813 U is a bright, highly saturated color. Colors in this range often have lower hide than muted tones, meaning the underlying surface can influence the final appearance.

When applying a Pantone match like PMS 813 U, plan for additional coats to achieve uniform color and opacity, especially on dark or uneven substrates. Applying a suitable primer and allowing proper flash time between coats can help produce a more consistent result.

What should I consider when applying a Pantone PMS 813 U match to metal or powder-coated parts?

When painting metal or existing powder-coated parts to match Pantone PMS 813 U, surface preparation is critical. Clean the surface thoroughly and scuff as needed so the new coating can adhere properly.

The color and gloss level of the existing coating can affect how PMS 813 U appears once applied. For brand-critical projects, it is recommended to test the Pantone match on a prepared sample part before committing to full production.

Are there safety or VOC considerations when using paint matched to Pantone PMS 813 U?

Safety and VOC characteristics are determined by the specific paint product and format selected, not by the Pantone PMS 813 U color itself.

Always review the Safety Data Sheet for the exact product you are ordering and follow recommended handling, ventilation, and application guidelines. Requirements can vary between spray paint, brush-applied paints, and other available formats.

When is sampling recommended before ordering Pantone PMS 813 U paint?

Sampling is strongly recommended for Pantone PMS 813 U when the project is highly visible, tied to brand approval, or involves large quantities or multiple substrates.

Because lighting, surface texture, and finish can change how saturated colors appear, reviewing a physical sample helps confirm acceptance before full production. This is especially important for permanent installations or environments with controlled brand standards.

How quickly will I receive my paint matched to Pantone PMS 813 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 813 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 813 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 813 U?
Many types of paint are available for Pantone PMS 813 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 813 U spray paint made of?

To make spray paint matched to Pantone PMS 813 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 813 U?
The Pantone PMS 813 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 813 U?
The need for primer for Pantone PMS 813 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 813 U to a different color from another paint company?

While MyPerfectColor can provide PMS 813 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.