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Actual color may vary from on-screen representation. Please view a physical color swatch or material sample to confirm your color choice prior to purchase.
70% of Orders Ship within 3 Business Days.
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PMS 693 U is a Pantone Matching System color commonly specified in brand and marketing programs that need a soft, contemporary pink. It conveys a calm, friendly, and understated vibe with a slightly cool, modern feel.
The color presents as a mid-light pink with an LRV of 45.18. This color reads as slightly cool rather than warm, with moderate saturation that avoids the intensity of brighter pinks.
The undertone leans toward a subtle mauve or bluish pink, which helps the color feel restrained rather than playful. This balance gives it visual presence without high chroma.
PMS 693 U works well in brand-facing displays, signage, and exhibit elements where a softer pink is desired without appearing pastel or overly bright. Lighting can influence whether the color appears more pink or more muted, so viewing samples under installed lighting can help set expectations.
Compared to lighter blush tones, it carries more visual weight while remaining less vivid than high-chroma pinks, making it suitable for controlled brand environments.
Similar colors:
Pantone 692 U: lighter and softer, with a more pastel appearance.
Pantone 694 U: slightly darker and cooler, with increased visual depth.
Pantone 699 U: lighter and warmer, with a more delicate pink character.
MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 693 U color in spray paint and other paints.
MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 693 U color and produce outstanding results.
MyPerfectColor matches the Pantone PMS 693 U color based on Pantone color publications. The PMS 693 U color shown on this website are computer video simulations of the PANTONE PMS 693 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.
The Pantone PMS 693 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.
PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

PMS 693 U in a Pantone book is a printed ink reference, not a paint sample. When we match PMS 693 U into paint, the goal is visual alignment to that Pantone standard, but the appearance will differ based on paint sheen, substrate, and lighting.
Uncoated (U) Pantone colors are especially sensitive to these factors. A paint version of PMS 693 U may look darker, lighter, or more saturated than the book chip depending on surface texture and finish. For brand-critical work, we recommend ordering a sample and evaluating it on the actual material under your installed lighting before approving production.
Yes. Finish has a meaningful effect on how PMS 693 U is perceived. Gloss and semi-gloss finishes reflect more light, which can make the color appear brighter and more saturated. Matte and flat finishes absorb more light, often making the same color look softer or slightly darker.
Because Pantone PMS colors are visual standards, there is no single "correct" finish for PMS 693 U. Choose the finish that matches how the color will be viewed in its real-world setting, and confirm with a sample if visual accuracy is important.
To order PMS 693 U, start by selecting your paint type, such as spray paint or another available format, based on how the color will be applied. Next, choose the finish or sheen and the quantity you need.
Before placing your order, confirm that PMS 693 U is the correct Pantone reference for your project and that you are comfortable with a visual match to the Pantone standard rather than a material-specific match. If approval is required, ordering a sample first can help avoid delays or reorders.
No. Pantone PMS codes like PMS 693 U are brand color communication standards, not repair or touch-up references. A Pantone match is intended for reproducing a brand color visually, not for blending into an existing painted surface.
If you need touch-up-grade accuracy, the correct path is to send a physical part or sample of the existing finish for matching. Use PMS 693 U when your goal is consistent brand color reproduction across displays, signage, or marketing elements.
Unfortunately, no.
Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.
The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.
Read more about using Pantone for touch-up.
Learn more about our paint color matching service.
To make spray paint matched to Pantone PMS 693 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.
While MyPerfectColor can provide PMS 693 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.