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Pantone™ PMS 687 U
Actual color may vary from on-screen representation. Please view a physical color swatch or material sample to confirm your color choice prior to purchase.
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PMS 687 U is a Pantone PMS color identified as a pale pink with a restrained, contemporary feel. In brand and marketing contexts, it is associated with warmth, softness, and clarity without strong visual intensity.
The color appears light to mid-light, with an LRV of 32.81 that places it well above darker pinks. It reads warm with a subtle red influence, maintains moderate saturation, and shows a clean, slightly muted undertone.
This color performs well in brand-facing displays, signage, and prototype builds where a calm pink is desired. Lighter colors like this may benefit from appropriate priming over dark or uneven surfaces, and matte or satin finishes can help preserve its soft appearance while reducing visible surface variation.
Similar colors:
PMS 686 U: lighter and less saturated, with a more delicate visual presence.
PMS 688 U: slightly darker and fuller, with increased pink intensity.
PMS 7422 U: deeper and more chromatic, with stronger red influence.
Product Data
About Pantone and MyPerfectColor
MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 687 U color in spray paint and other paints.
MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 687 U color and produce outstanding results.
MyPerfectColor matches the Pantone PMS 687 U color based on Pantone color publications. The PMS 687 U color shown on this website are computer video simulations of the PANTONE PMS 687 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.
The Pantone PMS 687 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.
PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.
Frequently Asked Questions About Pantone™ PMS 687 U
What does PMS 687 U represent in a Pantone brand experience?
PMS 687 U is a Pantone Matching System color used as a visual reference for brand consistency. It defines an exact color target so different vendors and materials can aim for the same appearance. It is not a paint formula or finish specification.
When you order paint matched to PMS 687 U, the goal is visual alignment to the Pantone reference for marketing, displays, prototypes, or brand environments. Because materials and lighting vary, it is best used where brand appearance matters more than substrate-specific matching.
Should I choose matte or gloss when ordering PMS 687 U paint?
The finish you choose can change how PMS 687 U is perceived. Matte finishes reduce glare and can look more controlled under bright or uneven lighting, but they may appear slightly less saturated. Gloss finishes increase color punch and perceived saturation, but reflections can shift how the color looks at different angles.
For close viewing or environments with strong lighting, matte can help keep PMS 687 U consistent. For displays viewed at a distance where impact matters, gloss can make the color stand out. If approval is critical, testing a sample in the actual lighting is recommended.
What safety and VOC expectations should I have for paint matched to PMS 687 U?
Safety and VOC levels are determined by the specific paint product and format you select, not by the PMS 687 U color itself. Different bases and chemistries can have different handling, ventilation, and curing requirements.
Before use, review the Safety Data Sheet for the exact product you order and follow all application and ventilation guidance. This is especially important for indoor brand installations or production environments.
How long does shipping usually take for PMS 687 U paint orders?
Shipping time for paint matched to PMS 687 U depends on your location, the selected shipping method, and current carrier conditions. Because these paints are custom matched, production time should also be factored into your schedule.
If you are working toward a fixed marketing or installation deadline, plan ahead and allow buffer time for transit. Choosing expedited shipping can reduce transit time, but it does not eliminate production lead time.
How quickly will I receive my paint matched to Pantone PMS 687 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 687 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 687 U for touch up?
Unfortunately, no.
Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.
The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.
Read more about using Pantone for touch-up.
Learn more about our paint color matching service.
How do I buy paint in the Pantone PMS 687 U?
Many types of paint are available for Pantone PMS 687 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 687 U spray paint made of?
To make spray paint matched to Pantone PMS 687 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.
How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 687 U?
The Pantone PMS 687 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 687 U?
The need for primer for Pantone PMS 687 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 687 U to a different color from another paint company?
While MyPerfectColor can provide PMS 687 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.
Color details
LRV: 32.81%
Color properties
Color Type:
Standard
Hide:
Standard
Match Source:
Brochure/swatch book
Match Type:
Physical match
Textured:
No
Source on hand:
Yes
Color Category:
Standard
