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PMS 644 U is a Pantone PMS color commonly specified for brand and visual identity systems. It presents a calm, cool-toned lavender-blue with a reserved, professional, and controlled visual character.

The color sits at a mid-range lightness with an LRV of 42.2. This color leans cool, with a clear blue-violet tendency.

The saturation is moderate to low, giving it a softened, understated appearance. The undertone reads as a muted lavender with a gray-blue influence.

PMS 644 U works well in environments where brand consistency and visual restraint are important, such as signage, displays, and branded architectural elements. Its muted saturation can help reduce glare and visual fatigue, but uneven surfaces or high-sheen finishes may reveal subtle shifts in tone, making surface preparation and finish selection important.

Similar colors:

PMS 643 U: slightly lighter and softer, with less visual weight.
PMS 645 U: cooler and lighter, with a cleaner blue presence.
PMS 5425 U: darker and more neutral, with reduced lavender influence.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 644 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 644 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 644 U color based on Pantone color publications. The PMS 644 U color shown on this website are computer video simulations of the PANTONE PMS 644 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 644 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 644 U

What does the 'U' suffix mean in Pantone PMS 644 U, and why does it matter when ordering?

Pantone PMS 644 U includes a suffix that identifies the reference context used by Pantone. Pantone codes can exist in multiple series or suffixes, and those references are not interchangeable. When ordering a match to PMS 644 U, confirm that your brand standards or source files explicitly call for the 'U' version and not a different PMS 644 reference. Ordering the wrong suffix can result in a color that is visually different from what your brand expects.

If you are unsure which suffix applies, verify it with your brand documentation or approval team before ordering paint.

How long does shipping usually take for a Pantone PMS 644 U paint order?

Shipping time for a Pantone PMS 644 U paint order depends on your location and the shipping method selected at checkout. Transit time begins after the paint is produced, and longer distances or economy shipping options will increase total delivery time.

If you are working toward a fixed installation or launch date, plan buffer time for production and transit, and consider faster shipping options when deadlines are tight.

Is Pantone PMS 644 U suitable for pop-ups or retail display environments?

Pantone PMS 644 U is commonly used in pop-ups, retail displays, and brand environments where visual color accuracy is important. For these settings, evaluate the color under the actual lighting conditions where it will be installed, as lighting can noticeably affect how the color appears.

Before committing to a large production run, it is recommended to test a sample on the actual substrate to confirm coverage, durability expectations, and visual approval.

How should I choose a sheen when ordering Pantone PMS 644 U paint?

Sheen affects how Pantone PMS 644 U is perceived once applied. Higher sheens reflect more light and can make the color appear brighter or more saturated, while lower sheens reduce glare and can soften the appearance.

When choosing a sheen, consider viewing distance, surface texture, and lighting. For critical brand applications, sampling the selected sheen on the actual surface is the best way to confirm that the appearance meets expectations.

How quickly will I receive my paint matched to Pantone PMS 644 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 644 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 644 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 644 U?
Many types of paint are available for Pantone PMS 644 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 644 U spray paint made of?

To make spray paint matched to Pantone PMS 644 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 644 U?
The Pantone PMS 644 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 644 U?
The need for primer for Pantone PMS 644 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 644 U to a different color from another paint company?

While MyPerfectColor can provide PMS 644 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.