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PMS 504 U is a Pantone PMS color specified for brand and visual standards, presenting a deep, subdued red-brown character with a serious, grounded vibe that reads as restrained, dense, and low-contrast.

The color appears extremely dark, with an LRV of 2.99. It carries a warm tendency driven by red-brown hues and shows low to moderate saturation, appearing muted rather than vivid.

PMS 504 U works well in brand environments that need depth and authority without strong chromatic presence, such as backdrops, secondary brand elements, or dimensional signage. Its very low lightness means surface preparation and consistent film build matter, as uneven absorption or sheen variation can be visible under directional lighting.

Similar colors:


PMS 497 U: darker and more neutral, with reduced red clarity.
PMS 505 U: lighter and slightly more open, with less visual density.
PMS 504 C: similar hue but typically appears slightly cleaner and more defined.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 504 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 504 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 504 U color based on Pantone color publications. The PMS 504 U color shown on this website are computer video simulations of the PANTONE PMS 504 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 504 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 504 U

How should I use Pantone PMS 504 U paint for prototypes and concept models?

Pantone PMS 504 U is a visual color standard, not a paint formula. For prototypes and concept models, the goal is visual alignment to the Pantone reference under expected viewing conditions.

Choose a paint format that matches how the model will be built and viewed, such as spray paint for even coverage on display components or brush formats for small parts. Evaluate the color on the actual substrate used in the prototype and view it under the lighting where it will be reviewed. If approval is critical, ordering a sample and reviewing it before full production helps reduce risk.

How do I get help choosing the right paint type for Pantone PMS 504 U?

If you are unsure which paint type to order for Pantone PMS 504 U, MyPerfectColor can help guide the decision. The correct choice depends on the substrate, expected exposure, desired finish, and how the painted part will be used or displayed.

Before reaching out, note what material you are painting, whether it will be used indoors or outdoors, and whether you need spray application or another format. Providing this information helps ensure you order a product that meets your project requirements and avoids ordering the wrong type.

Why does licensed reproduction matter when ordering Pantone PMS 504 U paint?

Pantone PMS colors like PMS 504 U are licensed color standards. Accurate reproduction requires access to Pantone reference data and authorization to use it.

MyPerfectColor is an official Pantone licensee and authorized to reproduce Pantone Matching System colors in paint. This matters for brand-facing work because it reduces the risk of visual drift when matching a specified Pantone color across displays, signage, or concept models.

Do I need a primer before applying Pantone PMS 504 U paint?

Whether a primer is needed for Pantone PMS 504 U depends on the paint type, the substrate, and the exposure conditions. Some surfaces require primer for proper adhesion or to achieve uniform color.

Darker or more saturated Pantone colors can be influenced by the base surface, so primer choice can affect coverage and appearance. If you are unsure, confirm primer requirements before ordering or application to avoid unexpected results.

How quickly will I receive my paint matched to Pantone PMS 504 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 504 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 504 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 504 U?
Many types of paint are available for Pantone PMS 504 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 504 U spray paint made of?

To make spray paint matched to Pantone PMS 504 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 504 U?
The Pantone PMS 504 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 504 U?
The need for primer for Pantone PMS 504 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 504 U to a different color from another paint company?

While MyPerfectColor can provide PMS 504 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.