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PMS 474 U is a Pantone PMS color specified for brand, display, and marketing environments where a warm, neutral presence is needed. It reads as light, subdued, and natural, supporting secondary elements without competing for attention.

The color has a light value with an LRV of 62.18 and a clear warm tendency. Its saturation is restrained, giving it a muted beige character with subtle earthy undertones.

This color performs well in applications that require visual calm and consistency across branded components. Lighting conditions can influence its warmth, and smooth, well-prepared surfaces help maintain an even appearance across larger areas.

Similar colors:


PMS 473 U: slightly darker and more grounded, with increased brown depth.
PMS 475 U: lighter and softer, with a more open and airy appearance.
PMS 468 U: warmer and more yellow-forward, with higher perceived brightness.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 474 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 474 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 474 U color based on Pantone color publications. The PMS 474 U color shown on this website are computer video simulations of the PANTONE PMS 474 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 474 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 474 U

What should I expect when reordering PMS 474 U paint for future runs?

PMS 474 U is a Pantone reference standard, not a fixed paint formula. When you reorder PMS 474 U, visual consistency depends on keeping key variables the same. Use the same paint type, sheen, and application method each time, and evaluate color against the same Pantone reference under similar lighting.

For projects with repeat production or brand approval requirements, confirm and approve a physical sample from the first order and retain it as your comparison target for future runs. Changing finish, substrate, or lighting conditions can shift how PMS 474 U appears, even if the Pantone code stays the same.

Does PMS 474 U paint require a primer before application?

Whether PMS 474 U paint needs a primer depends on the paint type, the substrate, and the exposure conditions. Primers are often recommended on raw, porous, or high-contrast surfaces to improve adhesion, coverage, and color uniformity.

If you are applying PMS 474 U over a previously coated surface or a material with known adhesion challenges, primer guidance should be reviewed before ordering. Using the correct primer can help the final color read closer to the intended Pantone reference.

How does finish or sheen affect the appearance of PMS 474 U?

Finish has a direct impact on how PMS 474 U is perceived. Glossier finishes typically appear brighter and more saturated, while matte finishes can make the same color look softer or slightly muted. Satin and semi-gloss finishes fall between those extremes.

Because Pantone PMS colors are visual targets, selecting the correct sheen is part of achieving an accurate brand appearance. Always evaluate PMS 474 U samples in the intended finish and lighting environment before committing to full production.

Is PMS 474 U suitable for touch-up or should I send a physical part for matching?

PMS 474 U is designed for brand color reproduction, not for touch-up or repair matching. If you need paint to visually blend with an existing painted surface, the most reliable path is to send a physical part for color matching.

Pantone-based matching aims to reproduce the PMS 474 U reference, which may not align with aged, field-applied, or previously mixed coatings. Sending a part allows matching to the actual surface rather than the Pantone standard.

How quickly will I receive my paint matched to Pantone PMS 474 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 474 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 474 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 474 U?
Many types of paint are available for Pantone PMS 474 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 474 U spray paint made of?

To make spray paint matched to Pantone PMS 474 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 474 U?
The Pantone PMS 474 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 474 U?
The need for primer for Pantone PMS 474 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 474 U to a different color from another paint company?

While MyPerfectColor can provide PMS 474 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.