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PMS 473 U is a Pantone PMS color commonly specified for brand and identity systems that need a grounded, earthy presence. It conveys warmth, approachability, naturalness, restraint, and visual stability without appearing dark or heavy.

The color reads as mid-light with an LRV of 54.95. It shows a warm tendency with yellow-brown influence and presents moderate saturation, avoiding vivid or high-chroma intensity. The undertone remains a soft tan brown that stays balanced rather than reddish.

PMS 473 U works well in brand-facing environments where warmth and legibility are important without strong visual dominance. As a lighter brown, it can show contrast issues over dark or highly varied substrates, so a suitable primer or base coat can help maintain even appearance. Finish choice and lighting can shift the color toward more yellow or more neutral brown, so testing in the installed environment is recommended.

The following examples reflect commonly cited branding associations and are based on publicly referenced design usage; they are illustrative, not exhaustive or exclusive.

The color family is commonly referenced in branding literature for natural foods, lifestyle brands, and outdoor-oriented companies. Earth-toned Pantone browns like this are frequently associated with sustainability-focused retail and packaging systems.

Similar colors:


PMS 472 U: slightly lighter and more neutral, with less brown depth.
PMS 474 U: darker and more grounded, with increased brown weight.
PMS 465 U: warmer and more yellow-forward, with higher perceived brightness.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 473 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 473 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 473 U color based on Pantone color publications. The PMS 473 U color shown on this website are computer video simulations of the PANTONE PMS 473 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 473 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 473 U

What does using Pantone PMS 473 U mean for brand consistency?

Pantone PMS 473 U is a standardized brand color reference used to communicate a specific visual target across vendors and materials. Ordering a paint matched to PMS 473 U means the goal is visual alignment with the Pantone reference, not duplication of an ink formula or a specific coating system.

This approach is commonly used for displays, signage, prototypes, and brand environments where consistent color appearance matters more than matching an existing painted surface. Because materials, finishes, and lighting all influence perception, evaluating a physical sample in your actual environment is recommended for brand approval.

What safety and VOC considerations apply when using paint matched to Pantone PMS 473 U?

Safety and VOC characteristics are determined by the specific paint product and format you choose, not by the Pantone PMS 473 U color itself. Different binders and delivery formats can have different handling, ventilation, and curing requirements.

Before use, review the Safety Data Sheet for the selected product and follow all application and ventilation guidelines. This ensures proper handling regardless of whether PMS 473 U is being used for a small display component or a larger brand installation.

Should I choose a matte or gloss finish for a Pantone PMS 473 U brand application?

The finish choice can significantly change how PMS 473 U is perceived. Matte finishes reduce glare and can appear more subdued under bright lighting, while glossier finishes typically make colors look deeper and more saturated.

Viewing distance, lighting conditions, and surrounding materials all influence which finish works best. For high-visibility brand elements, testing PMS 473 U in both finishes can help determine which one delivers the intended visual impact in the final environment.

What should I consider when applying Pantone PMS 473 U to metal or powder-coated parts?

When applying a PMS 473 U color match to metal or existing powder-coated surfaces, surface preparation plays a major role in the final appearance. Cleaning and proper scuffing help promote adhesion and more uniform color.

Existing coatings, substrate color, and gloss level can influence how the PMS 473 U match looks once applied. For brand-critical components, applying a sample to the actual substrate allows you to confirm color appearance before full production.

How quickly will I receive my paint matched to Pantone PMS 473 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 473 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 473 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 473 U?
Many types of paint are available for Pantone PMS 473 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 473 U spray paint made of?

To make spray paint matched to Pantone PMS 473 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 473 U?
The Pantone PMS 473 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 473 U?
The need for primer for Pantone PMS 473 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 473 U to a different color from another paint company?

While MyPerfectColor can provide PMS 473 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.