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Color summary PMS 398 U is a Pantone PMS color used as a precise visual reference in brand and marketing contexts. It conveys a bright, energetic, and attention-forward presence with a fresh yellow-green character that reads clearly at a distance.

Color characteristics The color appears medium-light with an LRV of 34.06 and leans warm between yellow and green. It shows high saturation with a yellow-forward green undertone that increases visual impact. In higher-sheen finishes, the color can appear more intense.

Practical application PMS 398 U works well when visual impact and brand recognition are priorities, especially on smooth, well-prepared surfaces. Due to its high saturation, it may require additional coats for even coverage, and a light or white primer can help support color clarity. Lighting and finish selection can noticeably influence brightness, so evaluating a sample under intended conditions is recommended.

Common uses This color is specified for branded signage, display components, and exhibit graphics where visibility is important. It is also used in marketing installations and temporary brand environments that require strong color recognition.

Similar colors:
PMS 397 U: slightly lighter and more yellow, with a softer visual presence.
PMS 399 U: deeper and more yellow-dominant, with increased warmth.
PMS 382 U: cooler and greener, with a slightly less vivid appearance.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 398 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 398 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 398 U color based on Pantone color publications. The PMS 398 U color shown on this website are computer video simulations of the PANTONE PMS 398 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 398 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 398 U

Why does licensed reproduction matter when ordering paint matched to Pantone PMS 398 U?

Pantone PMS 398 U is a licensed color standard used to communicate an exact visual target. Licensed and authorized reproduction means the match process is based on Pantone reference data rather than an unofficial conversion.

This matters for brand-facing work where visual consistency is critical. Using an authorized Pantone PMS match reduces the risk of avoidable hue or saturation shifts when the color is applied to paint for displays, signage, or marketing installations.

How do I choose the right paint type for a Pantone PMS 398 U match?

Pantone PMS 398 U defines a color target, not a paint product or finish. Choosing the right paint type depends on where and how the color will be used.

If you are unsure, contact MyPerfectColor with details about the substrate, indoor or outdoor exposure, handling needs, and desired finish. This information helps determine which paint format is appropriate for achieving a reliable visual match to PMS 398 U.

Can Pantone PMS 398 U be used as a touch-up reference for an existing surface?

No. Pantone PMS 398 U is not recommended as a touch-up specification. Pantone references do not define the original coating chemistry, sheen, film build, or substrate conditions of an existing surface.

Because of these variables, using PMS 398 U as a proxy for touch-up work can result in visible differences even if the color target is accurate. Pantone PMS colors are best used when the Pantone standard itself is the intended visual reference.

Is expedited production available for paint matched to Pantone PMS 398 U?

Yes. Expedited production is typically offered as an option during checkout for Pantone PMS 398 U paint orders.

If you have a fixed deadline or a time-sensitive marketing schedule, contact MyPerfectColor before ordering to confirm production timing and delivery expectations. This helps ensure the color match is produced and shipped within your required window.

How quickly will I receive my paint matched to Pantone PMS 398 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 398 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 398 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 398 U?
Many types of paint are available for Pantone PMS 398 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 398 U spray paint made of?

To make spray paint matched to Pantone PMS 398 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 398 U?
The Pantone PMS 398 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 398 U?
The need for primer for Pantone PMS 398 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 398 U to a different color from another paint company?

While MyPerfectColor can provide PMS 398 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.