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Color summary PMS 391 U is a Pantone PMS color specified as a standardized visual target rather than a paint formula. It presents a bright yellow-green appearance with a sharp, energetic, attention-forward character suited to brand-focused visual applications.

Color characteristics The color appears mid-dark in value with an LRV of 27.04 and reads warm due to its yellow-forward green balance. It is highly saturated, with a strong yellow undertone that keeps the color vivid and assertive rather than subdued.

Practical application PMS 391 U is often chosen for applications that require strong color separation and fast visual recognition, including branded displays and signage elements. Its saturation means coverage can be more demanding, so a light primer and consistent application can help achieve an even result. Lighting conditions and finish selection can significantly influence how bright and intense the color appears.

Similar colors:


PMS 390 U: slightly darker and more olive, with reduced brightness.
PMS 382 U: lighter and more yellow, with a softer visual impact.
PMS 397 U: deeper and more muted, with less chromatic intensity.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 391 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 391 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 391 U color based on Pantone color publications. The PMS 391 U color shown on this website are computer video simulations of the PANTONE PMS 391 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 391 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 391 U

Why does licensed reproduction matter when ordering paint matched to Pantone PMS 391 U?

Pantone PMS 391 U is a licensed color standard, not a generic color name or paint formula. Licensed reproduction means the match is created using authorized Pantone references and processes intended to visually align with the Pantone PMS target.

This matters for brand work because unlicensed or informal matches can drift in hue, brightness, or saturation. If PMS 391 U is specified in brand standards for displays, signage, or marketing environments, using an authorized reproduction reduces approval risk and improves consistency across vendors and materials.

What is the typical lead time for paint matched to Pantone PMS 391 U?

Paint matched to Pantone PMS 391 U is made to order. Production time depends on the paint format selected, order size, and current production volume.

Most orders ship after the paint is mixed and quality checked, not from pre-made stock. If your project has a fixed marketing or installation date, allow extra time for production and shipping, especially for larger quantities or specialty formats.

Will surface texture affect how Pantone PMS 391 U looks once applied?

Yes. Surface texture can noticeably change how PMS 391 U is perceived. Smooth surfaces reflect light more evenly and usually appear brighter and more saturated. Textured or porous surfaces create shadowing and scatter light, which can make the same color look darker or less vivid.

Because PMS 391 U is a visually strong color, it is a good practice to test it on the actual substrate and finish used in the project before final production or brand approval.

How much area does one spray can of Pantone PMS 391 U typically cover?

One spray can of paint matched to Pantone PMS 391 U typically covers about 8 to 12 square feet with a single coat. Actual coverage depends on spray technique, surface texture, and how many coats are needed.

Highly saturated Pantone colors like PMS 391 U may require additional coats for uniform color and hide, especially on darker or uneven substrates. For planning purposes, assume multiple coats and add extra cans to avoid color variation between batches.

How quickly will I receive my paint matched to Pantone PMS 391 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 391 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 391 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 391 U?
Many types of paint are available for Pantone PMS 391 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 391 U spray paint made of?

To make spray paint matched to Pantone PMS 391 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 391 U?
The Pantone PMS 391 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 391 U?
The need for primer for Pantone PMS 391 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 391 U to a different color from another paint company?

While MyPerfectColor can provide PMS 391 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.