Pantone™ PMS 370 U

Pantone PMS 370 U is a standardized color reference, not a paint formula. Matching it requires translating the visual target into a specific paint system and finish. While MyPerfectColor specializes in accurate Pantone matching, some variation is normal due to factors like paint chemistry, sheen, and application method.

For brand-facing work, expect a close visual match when viewed under typical lighting. For critical approvals or high-visibility installations, ordering a sample first is recommended so the color can be evaluated on the actual substrate and under installed lighting.

Primer needs for Pantone PMS 370 U depend on the paint type, substrate, and exposure conditions. Non-porous surfaces, color changes from very dark or very light bases, and substrates with inconsistent absorption often benefit from a primer.

Using the correct primer helps improve adhesion and color uniformity, which is especially important for brand colors. If you are unsure, review the primer guidance for the selected paint type or confirm requirements before ordering.

Pantone PMS 370 U can be used effectively in pop-ups and retail environments when the paint type is chosen for the expected wear, handling, and exposure. Displays that will be touched, moved, or installed for extended periods should use a durable paint system appropriate for the environment.

Lighting in retail spaces can significantly change how the color appears. For best results, review a sample under the actual lighting and surface conditions before committing to a full production run.

The choice between interior and exterior paint for Pantone PMS 370 U should be based on where and how the color will be used. Interior paint types are appropriate for controlled environments like exhibits, displays, and indoor brand installations.

If the color will be exposed to weather, sunlight, or temperature changes, an exterior-rated paint type is recommended to maintain appearance and durability. Selecting the correct category upfront helps avoid performance issues after installation.

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

To make spray paint matched to Pantone PMS 370 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

While MyPerfectColor can provide PMS 370 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.