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Color summary PMS 353 U is a Pantone PMS color specified within the Pantone Matching System and is frequently selected for brand-facing elements that need to read as fresh, approachable, and environmentally aligned. The color presents a light green appearance with an open, contemporary feel rather than heavy visual weight.

Color characteristics PMS 353 U reads as light in value, with an LRV of 56.7, and leans slightly cool in tone. The saturation is moderate, providing clear green identity without appearing overly intense, and the undertone remains clean without strong gray influence.

Practical application PMS 353 U performs well on signage, displays, and branded surfaces where a lighter green helps maintain readability across larger areas. Using a light or white primer can help manage contrast on darker substrates, and evaluating finish and lighting conditions is recommended to confirm the final appearance.

Similar colors: PMS 352 U: slightly lighter and more yellow-leaning, with a softer green appearance.
PMS 354 U: deeper and more saturated, with stronger green intensity.
PMS 347 U: darker and more vivid, with increased chromatic strength.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 353 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 353 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 353 U color based on Pantone color publications. The PMS 353 U color shown on this website are computer video simulations of the PANTONE PMS 353 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 353 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 353 U

Will PMS 353 U look different if I change the finish or sheen?

Yes. PMS 353 U is matched to the same Pantone color target regardless of finish, but the sheen you choose can change how the color appears.

Glossier finishes reflect more light and can make PMS 353 U look brighter and more saturated. Matte or flat finishes absorb more light and can make the same color look softer or darker. When comparing samples, a matte PMS 353 U and a gloss PMS 353 U can look like different colors even though the formula is matched to the same Pantone reference.

If appearance under specific lighting is critical, consider ordering a sample in the exact finish you plan to use.

How do I choose the right paint type for PMS 353 U?

PMS 353 U is a Pantone color standard, not a paint product specification. Choosing the right paint type depends on where and how the color will be used.

Before ordering, consider the substrate, whether the application is indoors or outdoors, the desired finish, and how the surface will be viewed. Sharing this information with MyPerfectColor allows the team to recommend an appropriate paint format for achieving a reliable visual match to PMS 353 U.

This step helps reduce the risk of ordering a product that is not suited for your application or expectations.

What are the lead time and expedited options for PMS 353 U paint?

PMS 353 U paint is custom produced, so lead time is based on production rather than inventory.

If you are working toward a fixed deadline, expedited production options may be available during checkout. For time-sensitive projects, contacting MyPerfectColor before ordering is the best way to confirm whether your required ship date can be met.

Confirming timing in advance helps avoid delays on marketing, display, or brand rollout schedules.

How quickly will I receive my paint matched to Pantone PMS 353 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 353 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 353 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 353 U?
Many types of paint are available for Pantone PMS 353 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 353 U spray paint made of?

To make spray paint matched to Pantone PMS 353 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 353 U?
The Pantone PMS 353 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 353 U?
The need for primer for Pantone PMS 353 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 353 U to a different color from another paint company?

While MyPerfectColor can provide PMS 353 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.