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PMS 294 U is a Pantone PMS color specified in brand and identity systems where a deep, controlled navy is required. It presents a formal, restrained visual tone with a cool, corporate character.

The color is very dark, with an LRV of 3.25, and reads as distinctly cool and blue-forward. It maintains moderate-to-high saturation for a navy, avoiding a gray cast, and shows a clean blue undertone without green or violet shift.

This color performs well in applications requiring visual authority and strong contrast, especially when paired with light elements. Careful surface preparation and even application help maintain uniformity, as darker colors can reveal inconsistencies under directional lighting.

Similar colors:
PMS 295 U: darker and heavier, with increased depth and reduced openness.
PMS 293 U: lighter and more vivid, with higher perceived brightness.
PMS 296 U: darker and more muted, with a more subdued navy character.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 294 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 294 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 294 U color based on Pantone color publications. The PMS 294 U color shown on this website are computer video simulations of the PANTONE PMS 294 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 294 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 294 U

How should PMS 294 U be used for prototypes or concept models?

PMS 294 U is a Pantone reference used to communicate a target color, not a paint formula or finish specification. For prototypes or concept models, the goal is visual brand alignment rather than long-term durability or exact production performance.

Choose a paint format that fits how the prototype will be viewed, such as spray paint for uniform panels or complex shapes. Plan to review a physical sample of PMS 294 U on the actual substrate under expected lighting, since perception can change with material and finish. This evaluation step helps avoid surprises before stakeholder or brand reviews.

What should I consider when applying a PMS 294 U match to metal or powder-coated parts?

When applying a PMS 294 U match to metal or existing powder-coated parts, surface preparation matters. Clean and properly scuff the surface so the new coating can adhere consistently.

Existing coatings, primers, and gloss levels can influence how PMS 294 U appears once applied. Because of this, it is best to test a sample on the prepared metal before committing to a full run. This confirms coverage, hide, and overall visual alignment with the Pantone reference.

Why is PMS 294 U not recommended as a touch-up reference for existing finishes?

PMS 294 U defines a color target only. It does not specify the original coating system, substrate, sheen, or application method used on an existing product.

Because of these unknowns, using PMS 294 U for touch-up work can result in visible differences, even if the color reference is correct. Pantone PMS colors are better suited for brand-facing components, prototypes, and displays where visual alignment to the Pantone standard is the objective, rather than blending into an existing finish.

Should PMS 294 U be ordered in a matte or gloss finish?

The choice between matte and gloss can significantly affect how PMS 294 U is perceived. Gloss finishes tend to increase color saturation and visual punch but can introduce glare under strong lighting. Matte finishes reduce reflections but may make the color appear slightly flatter or darker.

Consider viewing distance, lighting conditions, and the role of the painted element. For brand applications, it is often worth evaluating both finishes on sample panels to determine which best supports the intended visual impact of PMS 294 U.

How quickly will I receive my paint matched to Pantone PMS 294 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 294 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 294 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 294 U?
Many types of paint are available for Pantone PMS 294 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 294 U spray paint made of?

To make spray paint matched to Pantone PMS 294 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 294 U?
The Pantone PMS 294 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 294 U?
The need for primer for Pantone PMS 294 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 294 U to a different color from another paint company?

While MyPerfectColor can provide PMS 294 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.