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PMS 294 U is a Pantone PMS color specified in brand and identity systems where a deep, controlled navy is required. It presents a formal, restrained visual tone with a cool, corporate character.
The color is very dark, with an LRV of 3.25, and reads as distinctly cool and blue-forward. It maintains moderate-to-high saturation for a navy, avoiding a gray cast, and shows a clean blue undertone without green or violet shift.
This color performs well in applications requiring visual authority and strong contrast, especially when paired with light elements. Careful surface preparation and even application help maintain uniformity, as darker colors can reveal inconsistencies under directional lighting.
Similar colors: PMS 295 U: darker and heavier, with increased depth and reduced openness.MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 294 U color in spray paint and other paints.
MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 294 U color and produce outstanding results.
MyPerfectColor matches the Pantone PMS 294 U color based on Pantone color publications. The PMS 294 U color shown on this website are computer video simulations of the PANTONE PMS 294 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.
The Pantone PMS 294 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.
PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

PMS 294 U is a Pantone reference used to communicate a target color, not a paint formula or finish specification. For prototypes or concept models, the goal is visual brand alignment rather than long-term durability or exact production performance.
Choose a paint format that fits how the prototype will be viewed, such as spray paint for uniform panels or complex shapes. Plan to review a physical sample of PMS 294 U on the actual substrate under expected lighting, since perception can change with material and finish. This evaluation step helps avoid surprises before stakeholder or brand reviews.
When applying a PMS 294 U match to metal or existing powder-coated parts, surface preparation matters. Clean and properly scuff the surface so the new coating can adhere consistently.
Existing coatings, primers, and gloss levels can influence how PMS 294 U appears once applied. Because of this, it is best to test a sample on the prepared metal before committing to a full run. This confirms coverage, hide, and overall visual alignment with the Pantone reference.
PMS 294 U defines a color target only. It does not specify the original coating system, substrate, sheen, or application method used on an existing product.
Because of these unknowns, using PMS 294 U for touch-up work can result in visible differences, even if the color reference is correct. Pantone PMS colors are better suited for brand-facing components, prototypes, and displays where visual alignment to the Pantone standard is the objective, rather than blending into an existing finish.
The choice between matte and gloss can significantly affect how PMS 294 U is perceived. Gloss finishes tend to increase color saturation and visual punch but can introduce glare under strong lighting. Matte finishes reduce reflections but may make the color appear slightly flatter or darker.
Consider viewing distance, lighting conditions, and the role of the painted element. For brand applications, it is often worth evaluating both finishes on sample panels to determine which best supports the intended visual impact of PMS 294 U.
Unfortunately, no.
Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.
The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.
Read more about using Pantone for touch-up.
Learn more about our paint color matching service.
To make spray paint matched to Pantone PMS 294 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.
While MyPerfectColor can provide PMS 294 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.