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PMS 293 U is a Pantone PMS color used as a standardized visual reference for brand and identity systems. It conveys a confident, bold, high-contrast, corporate, and visually commanding blue presence.
The color appears very dark, with an LRV of 6.24, and reads as distinctly cool and blue-forward. It shows high saturation with a clean, slightly violet-leaning undertone that contributes to its strong visual intensity.
PMS 293 U works well in controlled brand-facing applications where visual impact and color accuracy are prioritized. Because of its depth and saturation, proper priming and multiple coats can help achieve uniform coverage, and lighting or finish choices may significantly influence its appearance.
The color is commonly specified for corporate branding and identity elements and is frequently used on signage, displays, and exhibit components requiring strong contrast. It also appears in marketing installations and branded environments where deep blue recognition is important.
The following examples reflect commonly cited branding associations and are based on publicly referenced design usage; they are illustrative, not exhaustive or exclusive. PMS 293 U is widely cited in branding literature as part of the Pepsi brand blue system and is commonly referenced in corporate identity discussions related to IBM-era blue palettes.
Similar colors: PMS 294 U: darker and more muted, with reduced saturation and heavier visual weight.MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 293 U color in spray paint and other paints.
MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 293 U color and produce outstanding results.
MyPerfectColor matches the Pantone PMS 293 U color based on Pantone color publications. The PMS 293 U color shown on this website are computer video simulations of the PANTONE PMS 293 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.
The Pantone PMS 293 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.
PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone PMS 293 U is a Pantone Matching System reference used to define an exact color target for brand-facing work. It is not a paint formula or finish specification. Brands use PMS references like PMS 293 U so different vendors and materials can aim for the same visual color when producing displays, signage, and marketing elements.
When ordering paint matched to PMS 293 U, the goal is visual alignment to the Pantone standard under typical viewing conditions. Final appearance can still vary based on substrate, finish, and lighting, so these factors should be considered during planning and approval.
Choosing the right paint type for Pantone PMS 293 U depends on what you are painting and how it will be used. Key details include the substrate, whether the piece is indoors or outdoors, the desired sheen, and any durability or handling requirements.
If you are unsure which product is appropriate, contact MyPerfectColor with details about the surface, environment, and finish goals. This helps ensure you order a paint type that can accurately reproduce PMS 293 U in your specific application.
Yes. Pantone PMS 293 U is commonly used for prototypes and concept models where visual brand alignment is important. Using a PMS-matched paint allows teams to evaluate how the brand color reads on a specific form, size, and material before full production.
For prototypes, it is often helpful to test PMS 293 U on the actual substrate and finish planned for the final piece. This allows stakeholders to review color appearance under real lighting and make adjustments before larger runs.
Whether a primer is needed for Pantone PMS 293 U depends on the paint type, the substrate, and the exposure conditions. Smooth, sealed surfaces may not require primer, while raw, porous, or challenging substrates often do.
PMS 293 U is a saturated color, and primer can help improve coverage uniformity and color appearance. If you are unsure, provide details about your surface and intended use so MyPerfectColor can advise on primer requirements before you order.
Unfortunately, no.
Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.
The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.
Read more about using Pantone for touch-up.
Learn more about our paint color matching service.
To make spray paint matched to Pantone PMS 293 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.
While MyPerfectColor can provide PMS 293 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.