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Color summary PMS 291 U is a Pantone PMS color used as a visual reference standard for brand and marketing applications. It conveys a light, open, calm, approachable, and contemporary presence without appearing muted.

Color characteristics The color appears light with an LRV of 56.7 and reads as distinctly cool with a clear blue bias. It maintains moderate saturation, offering definition without the intensity of highly vivid blues.

Practical application This color is well suited for signage, display components, and branded surfaces where a controlled light blue is required. Because of its lightness, primer selection and even surface preparation can help achieve consistent coverage, and finish choice can noticeably affect perceived brightness.

Similar colors:
PMS 290 U: slightly lighter and more open, with a softer blue presence.
PMS 292 U: darker and more saturated, with increased visual weight.
PMS 290 C: cleaner and slightly brighter, with higher contrast under strong lighting.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 291 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 291 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 291 U color based on Pantone color publications. The PMS 291 U color shown on this website are computer video simulations of the PANTONE PMS 291 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 291 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 291 U

Is PMS 291 U appropriate for sign, display, or exhibit fabrication?

PMS 291 U is commonly used as a brand color target for signs, displays, and exhibit components where visual alignment to Pantone standards is required. The Pantone PMS code defines the color reference, not a specific paint formula or finish.

For fabricated elements, results can vary by substrate, sheen, and lighting. If the project is high visibility or requires formal brand approval, ordering a sample and evaluating PMS 291 U on the actual material under installed lighting is recommended before committing to full production.

Do I need a primer when ordering PMS 291 U paint or spray paint?

Whether a primer is needed for PMS 291 U depends on the paint type, the substrate, and exposure conditions. Bare metals, plastics, or porous materials often require a compatible primer to promote adhesion and consistent color appearance.

Highly saturated Pantone colors can also benefit from a primer to improve coverage and uniformity. Review the guidance for the specific product you select, and if in doubt, test PMS 291 U over the intended primer and substrate before full application.

What durability should I expect from PMS 291 U spray paint?

Durability for PMS 291 U spray paint depends on surface preparation, the paint system chosen, and the environment where it will be used. The Pantone code defines the color match only, not resistance to wear, weather, or chemicals.

For displays or exhibits, select a paint type appropriate for the expected handling and exposure, and consider clear coats if additional protection is needed. Always evaluate durability on a test piece that matches the real use conditions.

Where can I find the SDS for paint made in PMS 291 U?

The Safety Data Sheet is associated with the specific paint or coating product, not the PMS 291 U color itself. Once you choose the product format, such as spray paint or another paint type, the corresponding SDS applies regardless of the Pantone color.

You can access the SDS through the SDS library for the selected product. If you need help identifying the correct SDS for your PMS 291 U order, confirm the product type first.

How quickly will I receive my paint matched to Pantone PMS 291 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 291 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 291 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 291 U?
Many types of paint are available for Pantone PMS 291 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 291 U spray paint made of?

To make spray paint matched to Pantone PMS 291 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 291 U?
The Pantone PMS 291 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 291 U?
The need for primer for Pantone PMS 291 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 291 U to a different color from another paint company?

While MyPerfectColor can provide PMS 291 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.