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PMS 2735 U is a Pantone PMS color specified as a deep violet-purple with a strong blue bias. It conveys intensity, depth, boldness, and a controlled, authoritative visual presence in brand and display contexts.

The color appears extremely dark, with an LRV of 1.73, and reads as cool due to its blue-leaning violet hue. It is highly saturated and visually dense rather than muted, with a subtle blue undertone that becomes more apparent under bright or cool lighting.

PMS 2735 U works well in brand-facing displays, signage, and components where a dark, dramatic violet is needed to anchor lighter elements or convey seriousness and impact. Because of its very low lightness and high saturation, careful surface preparation, consistent application, and adequate film build can help achieve even coverage, and lighting and finish choices should be evaluated on a sample surface.

Similar colors:
PMS 2685 U: slightly lighter and less saturated, with a more open violet appearance.
PMS 2745 U: darker and heavier, with reduced chromatic clarity.
PMS 2613 U: brighter and more vivid, with a stronger purple-forward expression.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 2735 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 2735 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 2735 U color based on Pantone color publications. The PMS 2735 U color shown on this website are computer video simulations of the PANTONE PMS 2735 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 2735 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 2735 U

What durability should I expect from spray paint matched to Pantone PMS 2735 U?

Spray paint matched to Pantone PMS 2735 U is intended for visual brand accuracy, not as a durability specification. Actual durability depends on surface preparation, the paint system selected, and the environment where it will be used.

For display and marketing applications, proper cleaning, priming, and applying enough coats are critical for consistent color and coverage, especially with saturated Pantone colors. If the painted surface will face abrasion, frequent handling, or outdoor exposure, selecting an appropriate paint type and optional clear topcoat is important to manage wear and fading expectations.

How do I get help choosing the right paint type for Pantone PMS 2735 U?

If you are unsure which paint type to order for Pantone PMS 2735 U, contact MyPerfectColor before purchasing. Provide details about the substrate, whether the item will be used indoors or outdoors, expected handling or wear, and the desired finish.

This information allows the team to recommend a paint format and chemistry that best balances visual accuracy, coverage, and durability for your specific application.

How does surface texture affect the appearance of Pantone PMS 2735 U?

Surface texture can noticeably change how Pantone PMS 2735 U appears once applied. Smooth surfaces reflect light more evenly, making the color look cleaner and more saturated, while textured or porous surfaces create shadowing that can make the same color appear darker or less vivid.

Because Pantone PMS colors are visual standards, it is important to evaluate the color on the actual substrate and texture used in the final application, especially for brand-facing displays.

What is the typical lead time for paint matched to Pantone PMS 2735 U?

Paint matched to Pantone PMS 2735 U is made to order. Production lead time varies based on the selected paint type, order size, and current production volume.

Because Pantone matched paint is custom produced, it is recommended to plan ahead for marketing schedules and request timing details before placing an order if deadlines are critical.

How quickly will I receive my paint matched to Pantone PMS 2735 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 2735 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 2735 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 2735 U?
Many types of paint are available for Pantone PMS 2735 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 2735 U spray paint made of?

To make spray paint matched to Pantone PMS 2735 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 2735 U?
The Pantone PMS 2735 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 2735 U?
The need for primer for Pantone PMS 2735 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 2735 U to a different color from another paint company?

While MyPerfectColor can provide PMS 2735 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.